Six Great Uses for Stock Footage

Most people know that using royalty free music can save them a lot of time and money in production. Similarly, stock footage is a great time saver, allowing producers of multimedia content to deliver their final projects on budget and on time, without sacrificing creativity and visual diversity. Here are a few ways you can use stock footage to your advantage:

1) Background projection at concerts and live events. Music and visual stimulation go hand in hand, and stock footage creates awesome background animations for large-scale projection needs. Whether it’s a small club or giant rock venue, your graphics team can enhance any production with the use of royalty free video. Think timelapse clouds, bustling urban scenes, or psychadelic sequences to accompany your next performance or speech. Stock footage allows you to create amazing live performances with moving images at a fraction of the cost of hiring out a full production crew.

stock footage
Set a futuristic sci-fi scene with a single, low cost stock footage clip.

2) Establishing location. For films and television shows requiring shots that set location, stock footage clips can go a long way in helping you to tell the where of your story. For example, inserting a stock video clip of a city highrise just before a scene can help your audience visualize that the scene takes place in a downtown office. Stock footage allows for a lot of creativity along these lines, easily affording aerial shots of cities, mountain ranges, and futuristic planetary locations. The only limit to where your next film can take place is your imagination.

3) Montages. Timelapse stock footage comes in really handy for creating montages and similar visual sequences. The fact that the video has already been edited together for you is also a huge timesaver. We like to combine montages with some royalty free music for really effective promo videos with inspiring messages.

4) Source footage for props. With a little bit of graphic artistry, you can take any clip and put it on a TV screen, computer screen, or anything else you can imagine. When a prop requires moving images, you can get a lot of utility out of simple stock footage clips.

5) Video to accompany podcasts. When you’re producing a daily or weekly audio podcast, you don’t always have time to find great images to accompany your audio. You can easily take an audio-only podcast to the realm of video podcasting with some stock footage clips. With some simple video editing software, you can mix your podcast audio with clips covering just about any topic.

News broadcasts. Have a breaking story to cover? We all know that being first with a story is everything in the news industry, and stock footage clips allow you to break the news visually faster than any other method of production, short of standing on the scene live. Inserting cool animations, historical shots, and other royalty free clips can help provide visual variety to your watchers with minimal investment of time and money.

How are you using stock footage?

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