How Royalty Free Music Can Boost Your Video Marketing ROI

If your creative agency like most businesses, you know that getting the most bang for your buck from your marketing dollars is crucial to success. If you use needledrop or custom production music in any of your marketing, making the switch to royalty free music in your marketing activities, whether on social media or at live events, can save you thousands of dollars per project, making switching to stock music an effective strategy for increasing your bottom line.
royalty free music for video marketing
If you market using video on social media sites, creating videos for YouTube or other video agregators is key to your success. However, professional production can cost tens of thousands of dollars, from actors to equipment, to full out production companies, editors, script writers, and more. Adding to this expense is custom music, which can run you anywhere from several hundred to several thousands for a couple minutes of music, especially if you’re looking for exclusivity. In fact, many production houses build in music licensing fees anywhere from $5000 to $20,000 depending on the project’s overall budget. All this for an online video?

You can trim the fat, thereby increasing your video’s overall effectiveness and increasing your ROI by switching to inexpensive royalty free music. Sure, it’s not exclusive, and sure, you’re not going to have Miley Cyrus’s latest twerk. However, finding something similar sounding by a professional musician in a royalty free music library will save you tens of thousands in licensing fees. If you can avoid needledrop libraries, where they charge you a fee per use, you can even make your project even more cost-effective. At productiontrax.com, you can get a professionally produced pop soundtrack for your next YouTube video for less than $50, with no needledrop fees, and no royalties to pay.

By cutting out unnecessary licensing costs, you can remove bloat from your project’s overall cost. If you could lower your marketing spend by $5000, and still get comparable results, it seems like a no-brainuh. Let’s face it, it’s the internet. No one is going to care (or even remember) that you got the exclusive rights to Twerkatwerk, 2013′s top pop smash, for your viral video. Royalty free music is a perfect substitute: it’s plenty cheaper, and sounds just as good.

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