Category Archives: Adam’s Blog

The Advantages of Stock Photos

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When you need photographs for your business, you don’t have to sacrifice quality to get quick photos at competitive prices. Whether creating marketing materials or promoting an event, every smart businessperson wants to save money while getting more clients.

Quality

Nothing drives potential customers away more than poor-quality promotional materials, which is why every photograph you use in your marketing should be shot by a professional. But that doesn’t mean that you need to pay a hefty fee to hire an expert photographer, or buy expensive photography equipment, to get the best pictures. Stock photos are well-lit, professionally shot, and most importantly the cheapest option for high-quality photos.

Variety

One of the biggest benefits of using stock photos is the wide range of options you have when it comes to subject matter. From beautiful nature, landscape, and travel scenes, to exciting special effects shots, fun family, food, and fitness photos, and everything in between, the possibilities are virtually endless. There is a stock photo to suit every industry type, no matter what your requirements may be. With small, medium, and large sizes, you can customize the photograph to fit any utilization for your company. Getting photos has never been more convenient: simply search through a database of thousands of impeccable shots and download your choices instantly.

Pay for it once and the photo is yours to use in all your distributed materials. There’s no need to worry about hiring models and photographers or purchasing pricy items to get top-notch shots.

Need Stock Footage for Your Marketing Campaign?

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Professional footage is important to ensuring that you give up the best first impression that you can to your customer base. However, many companies do not have the audiovisual equipment to create their own footage. However, this does not need to stop you from having a professional campaign.

If you are in need of a certain type of footage for your campaign, you can contact the experts at Productiontrax for the best stock footage in the business. We have a full inventory of footage that is guaranteed to fit your needs no matter your industry or the campaign you are running.

The production quality of our stock footage is professional grade material that you can use for any marketing campaign and compete with any large corporation with a multimillion dollar budget. Imagine having the same quality footage as the market leader with the majority of your market share without having to spend your entire marketing budget to keep up with them. This is the advantage that Production trax can give you.

We are also your one-stop source for royalty-free music that you can use in the background of your videos. We also have ready-made spokespeople that can sell your product for you. There is no need to try to find a professional musician or actor to give you that professional edge – we have already found them and we want to give them to you for much less money than you would normally spend.

When you’re ready to take your marketing campaign to the next level, give Productiontrax a call. We are ready to help you.

What is Stock Music?

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What an odd term, stock music. What does it mean? What does it refer to? Why would anyone ever need something of this sort? These questions and more are what pops into the minds of some when reading that term.

What it is is this: It is music that can used by used in movies, television, commercials and the like. It is a way to avoid using popular music that could come with huge royalties and fees. This isn’t to say that the music is free, only that the gigantic fees are not there.

Typically an interested person would find a royalty free source by searching for one on a search engine. There are several companies out there specializing in this type of thing (of course they would ultimately land at Productiontrax). Each site has its own pricing details. Some require a small fee for each clip or tune purchased. Others require a fee for a membership and the level of the membership dictates how many sounds or songs one might able to use form the site in a given period of time (like each month). When selecting a stock music service, beware of the fees and license restrictions that each site places on their music.

The person utilizing the music is then free to use it in public displays like movies, television shows, commercials (both television and radio) and more. These songs and clips are tunes that are not copyrighted, like jingles, but similar to the noises heard right before the bad guy kills the girl trapped outside in the B rated horror movie. This is a great way to keep costs down but still be compliant with copyright laws and restrictions.

Professional Use of Sound Effects in Filmmaking

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At one time, films were silent. They did not have a score, audible actors or the audio effects that we have come to expect in modern pictures. Back then, the first movies with sound were called “talkies.” This is similar to how motion picture was first shortened to “movie.” Nowadays, it is standard for a film to feature licensed or original music, a score that heightens the drama and intensity of the onscreen action and a plethora of carefully-selected sound effects.

Choosing the right effect can do an amazing job of intensifying onscreen action. Without the screech of the tires and the reverberating sound of the metal, a high-speed car crash would not have the same impact, even if it was depicted using state of the art effects techniques. Properly chosen and filtered ambient noise can make the audience feel like they are physically in the setting of the film. The recorded and processed sounds of crowds, rainstorms and city noise can set the mood and add a great deal of depth to any scene.

With how crucial audio effects are to the overall cohesion of a film, choosing the wrong effects can prove catastrophic. As an example, consider the American film “The Ring.” This picture was based on a Japanese film entitled “Ringu.” In one scene, a mother tosses her daughter into a well. In the American version, this was accomplished using silence from a tape and ambient noise for the scene in which the tape was being played. “Ringu” opted for a cartoon “Thwap” effect. This is a prime case of where it is crucial to avoid cliche effects and unrealistic content in order to keep the audience engaged.