Time To Build

I was reading a blog about how most people tend to panic and focus on the one thing (or multiple things) that are causing problems during difficult times. I’ll quote Seth to make it a little easier… He says, “We talk ourselves into hysteria about how, ‘none of our customers have any money,’ or, ‘in this bleak economy, we’ll never make a sale.'”

This couldn’t be any more true. Take a look at Cramer’s recent advice to everyone to take their money out of the stock market. Wall Street is going through some tough times as our economy adjusts to some irresponsibility in the financial markets… and what do most people do? SELL SELL SELL. They panic and take all their money out. I think they’re missing an opportunity. Why not ride it out, and while the market is down, BUY BUY BUY? The market is down over 40% from a year ago. Sure your portfolio might take a hit SHORT TERM, but it’s an INVESTMENT, remember? That means growth over time. Time…. Short of a Third World War and the obliteration of all man kind, I think it’s safe to say that the economy will eventually cycle back and move forward. Too many people have too much riding on it for it to fail — so why panic? (Now that I think about it, a Third World War may just be what we need to get this place on a fast track to growth).

And why not apply the same principal to your business or your life in general right now? Sure times are tough financially — but now is the time to really take a look at all of the other opportunities out there.

Instead of focusing on lower sales or income, why not take some of that cash you’ve been sitting on and upgrade your studio equipment. Have a lot of free time at the office because your custom music clients aren’t calling as often? Write new songs and build up your library. Look for ways that you can produce more efficiently. Explore different means of personal productivity. Learn new technology. Rewrite the track descriptions that you rushed through at 2am last year. Research different potential markets where your services might be needed. Catch up on that pesky accounting project that would really give you a clear picture of where you are right now. CLEAN YOUR DESK.

Personally, I’m looking at this time as a time of growth, and an opportunity to get into more markets cheaply and effectively because other businesses are panicking and offering their services for DIRT CHEAP just to make the sale. I’m starting new projects, taking on new “inventory” that will ultimately enhance our business’s bottom line, and getting in at ground floor rates.

And you should, too. The point is to stop whining and focusing on the one negative that you think is holding you back, and find the 5 positives that you can build on to ensure your success in the future. Be forward thinking, and don’t get stuck on today.

Share Your Projects With Productiontrax

Over the last few months I’ve become increasingly curious about the projects that use Productiontrax media files. Day after day I see files being purchased, but we rarely hear from users telling us what they are doing with the tracks. This curiosity has led us to create a new feature on the blog. Several times a week we would like to share projects that use royalty free media purchased at Productiontrax. If you’d like to share your project (and get some free publicity), send us a description of the project and any appropriate links or media that you’d like us to use. You can send these to yourproject@productiontrax.com, and we will choose a few every week to post on the blog.

To get things rolling, we’ll start with a project that Brad Clement shared with us:

Brad Clement, owner of Spindrift films (www.spindriftfilms.com), is a freelance producer and camera operator specializing in photos and footage of high-altitude mountaineering and wilderness adventure. His most recent film features wild areas in Chile and Argentina, including those two countries highest respective peaks, Ojos Del Salado (Chile) and Aconcagua (Argentina). Clement writes, “It combines the drama and beauty of mountain climbing with some humor and humility about trying to stay sane in the often outrageous conditions.”

Clement shot the original footage in Dec. 2007 and Jan. 2008, following the program host with a lightweight Sony FX-7 digital HD camera. When he returns from his current climb of Mt. Everest, he will complete the narration, and then the footage will be edited in Final Cut Studio to create a 45-minute show ready for television broadcast.

Even though he’s not in post-production yet, Clement has already secured rights to the soundtrack music through Productiontrax. He writes, “Our goals were to capture the beauty of nature, along with the human character and spirit. We wanted a full range of mood and emotion from our music, with an authentic style from the region of the world in which we were filming. The tracks we were able to find and purchase from Productiontrax were perfect! We selected some great, authentic Andean flute music with a wide variety of styles and moods. ”

As a mountaineering guide, guide instructor, and filmmaker, Clement has climbed the world’s great mountain ranges. In the past eight years, his productions have been featured on major networks such as The Discovery Channel, The Travel Channel, CNN, PBS, NBC and The Outdoor Channel. He has successfully climbed Mt. Everest with camera in hand, and been involved as a producer and camera operator for four production projects involving Everest: the six-hour Discovery Channel series “Ultimate Survival, Mt. Everest”, the award-winning documentary for Novo Nordisk “Pharmaceuticals, Peaks and Poles – The Will Cross Story”, a television commercial for Liberty Medical, and a recently released documentary film covering the historic Everest Peace Project expedition.

Clement’s next project, a historic climb of Annapurna in north-central Nepal, is detailed at:

www.daretodream2008.com

Brad was also kind enough to share some incredible photos taken during production.

The Approach

Brad Clement

Improvements To The Contributor Account Screen

We’ve made some more improvements to the Contributor Account screen, that we think will help the over-all look and feel of the website and make it easier for contributors to find and edit information.

The main account page has been given a Top 5 Sellers option and given a cleaner, more streamlined look. Additionally, graphs were moved to the stats section and new sales activity was added.

The Media List section was updated with a new look. Track IDs was added to the list, as was the ability to view only hidden files, making it easier to find inactive media.

We updated the Track Edit and Video Edit screens with “Edit Previous” and “Edit Next” buttons, which allow contributors to quickly edit videos in alphabetical order without having to return to the media list. An “Edit Next Hidden” button was also added to quickly edit hidden files.

Finally we added the following video categories:

People>Adults
People>Kids & Teens
Concepts & Themes>Faith & Religion
Concepts & Themes>Love & Romance

We hope these changes will result in a better experience for our contributors. As always, we appreciate feedback on these changes and would love to hear from you on our message boards.

Productiontrax Introduces New Cue Sheet Tool

The new cue sheet tool allows customers to quickly and easily create a cue sheet for their project, using pre-completed information taken directly from your track information.

License B customers will receive an automatic email reminder to complete cue sheets a couple days after their purchase. The cue sheet tool is available right from the download page (which has also been re-designed). The customer will be able to enter the info about their project, how much of your track was used, and how it was used. The composer and publisher information is pulled directly from the information you have provided in your account.

Once the cue sheet is finished, the completed form will be assembled and automatically get emailed directly to the appropriate performing rights organization. A copy will also be cc’d to you via email, as well as a copy for the customer. We will also keep a copy on file. Because the cue sheets are being sent in completed form, the info will not be stored in your account, so be sure to keep your email address current on your account.

You can edit publisher information for individual tracks right on the track pages. If you already have entered publisher information in the composer profile, it has already been pulled to match the corresponding tracks (no need to go in and edit all your tracks). If you aren’t sure, you should check a few of your tracks.

If you do not have a publishing company set up, entered in your track information, or just don’t care about performance royalties, Productiontrax will be listed as your publisher (Twin Light Music Publishing – ASCAP), and will distribute you any publishing royalties we receive on your usual 65/35 split, and will be listed on your monthly statement as ‘additional royalties.’ We recommend setting up your own publishing company to collect these royalties yourself.

For more information about cue sheets please visit the cue sheet information page on our web site.

And don’t forget to check out the latest Royalty Free Music, Sound Effects, Video Footage and Stock Photography.

Royalty Free Music, Sound Effects, Stock Footage, and Multimedia Content