Tag Archives: business

Sonic Branding – Using Music and Sound Effects to Create a Brand

by Bruno Strapko

The idea of using sound for branding is not new, but particularly in Europe, is considered an important marketing speciality. Using all of the usual marketing techniques of research, trial and retrial, entire agencies target sonic branding. It is the least used branding method and considered the technique with the most growth potential.

Contributing audio and music to marketing and branding campaigns can be a lucrative source of income for the stock music composer.
Contributing audio and music to marketing and branding campaigns can be a lucrative source of income for the stock music composer.
At the 2012 Audio Branding Congress at the University of Oxford, virtually every research project and branding development came from Europe. Speaking to other attendees, they were surprised at the lack of American participation when they felt American development was extremely mature. Cases cited included Harley-Davidson’s famous exhaust tuning studio, Intel Inside, and the omnipresent McDonald’s audio logo. New work presented at Oxford included sound design for the atmosphere in Harrod’s famous toy department in London featuring regenerative soundscapes, audio logos for two famous European companies, and an entire suite of sonically different logo-based music for use throughout the Dell Computer organization.

Recent literature that sum up current directions in sonic branding include “Sound Business” by Julian Treasure of The Sound Agency and “Audio Branding”, a compilation of articles and studies representing all issues associated with creating effective audio branding.

While considered a niche, sonic branding can be a differentiating part of the portfolio of a sound designer and/or composer. The unique chances to present their work from typical broadcast and the Internet to prestigious and renowned public spaces can be a fulfilling and challenging opportunity. Presented properly, any sound design student can be introduced to opportunities very closely tied to the main thrust of their education track. With awareness of jingle writers and sound designers in studios for traditional advertising media, adding the potential in sonic branding is worth investigating.

Sell Stock Music and Sound Effects on Your Own Site

Now you can turn any webpage into your own personal royalty free stock media store, complete with production music, sound effects and audio, stock footage, and stock photos, thanks to our brand new remote store widgets. While setting up your own remote store widget it super simple, we’ve put together a short tutorial of how to get up and running in a matter of minutes.

admin menuStep 1: Log in to your Productiontrax contributor account, and click on the “Remote Store Widget” link in the main menu bar on the left side of the page. Don’t have an account? Create one — it’s simple and it’s free. From there, click the link to create a new widget, or select one from your widget list if you already have one set up.

Step 2: Once you’re in the widget editor, add a catchy title and tag line using the editor options on the right hand side, and select the contributor logo image you want to use on your widget. As soon as you make changes, your changes will save, and the widget will update automatically.

search filtersWe’ve added some display filters to the widgets that make them uber-useful for any contributor. First, you’ll notice a menu that allows you to either show media from just your account or show media from all of Productiontrax. The former will come in useful for those wanting to sell just their own stock audio files, while the latter option is great for leveraging the entire Productiontrax royalty free library, essentially creating a complete copy of the library on your site. You’ll also notice that you can specify which kinds of media to display in your widget – either royalty free music, sound effects, stock photos, or stock footage. You can select one, all, none, or any combination in between.

When designing your widget, remember that you can create as many widgets as you like, and put them on as many websites as you like. So, you might want to create a separate widget for your stock music and sound effects (or one for each), one for your stock footage, and a separate one for your stock photos. Figure out if multiple stores works best for your media, and if so, set your filters accordingly.

darkhive skinStep 3: Select your colors and theme out your widget to match your website. In most cases, you’ll need to use our color pickers or you’ll have to know the hex color codes to match your website’s look. Our editor allows for both, and we have some pre-styled buttons to match. Here’s where you can take a little shortcut, and use one of our pre-set themes (check out the dark hive theme at right). Using these themes are what we like to call inline style overrides — so any changes you make to your widget’s colors will be changed at launch time when a visitor happens on your your site. To use a style override, just scroll to the bottom of the editor, and pick the style you like.

checkoutStep 4: Get your code and paste it in to your website’s HTML. We provide the code you need to display your widget on your website seamlessly. And it’s a single line of simple HTML. Simply copy and paste from the code box at the top of the editor (or from the selected inline style override panel at the bottom, if you’re using one of those. Then launch your website, and bask in the glory that is your remote store widget.

Some features to note:

All credit card processing AND file downloading is done via SSL right in the widget. Your visitor never leave your site for any part of a transaction. The widget is a fully-featured track preview, shopping cart, checkout and download tool. We recommend strongly that you use HTTPS on your site, and an HTTPS connection is required in the widget’s src attribute.
• The widget is stretchy horizonatlly. It will expand to fill the space if you change the widget’s width attribute in the HTML code. The widget will not change height at this time.
• As of this writing, video playback may not work on all browsers due to a browser security restriction. We’re working on this, but the widget plays video on most browsers to a barebones extent.

The Benefits of Royalty Free Music

Every smart business person wants to save money while still successfully reaching their business goals. If you find yourself in need of music, no matter what the utilization you can save a lot of money by choosing to go royalty-free.

Applications and Advantages

Whether you are making a video game, film, vlog entry, website, or advertisement, the benefits of including music are undeniable. Typically used as a background score to complement your content or create the perfect effect or surroundings, the addition of well-made music suggests professionalism to your prospective customers. Finding the right ambiance or theme song may prove itself to be expensive, but that’s not the case when you purchase royalty free music. In order to get the best results, you need music that is high in value and quality but low in price. Paying a one-time fee for unlimited use is a money-wise choice that will improve your bottom line.

Disadvantages of the Competitors

Others may provide you with music that is cheaper, but that cheapness is often reflected in the quality of the sample. Trying to get completely free music, or illegally using music that isn’t your own, is not recommended and many are cautioned against it: all you get is low quality music and the potential to have criminal charges filed against you. You should question any music that is marketed as having unlimited free use, as you could run into copyright issues with illegitimate “free” tracks.

With high-quality tracks and a large selection for a variety of uses, the music offered by productiontrax.com is unparalleled in affordability and quality. Hear the difference yourself today.

Choosing Stock Photos That Sell

It has been said many times before, but in today’s age of visuals and multimedia, a picture is indeed worth a million words (and climbing). There is nothing more effective than the right photo at the right time optimized to be seen by the right customer. A smiling face can give the recommendation for a business that two pages of boring testimonials could never do (you do know that no one clicks on that testimonials page, don’t you?).

If you do not have the right photo, fear not. The right photo has already been taken for you; all that you have to do is find it. The right stock photos can easily serve as an introduction to your audience, and because it is professionally rendered, you can make sure that you do not miss even one wandering eye.

Imagine having professional models and the best cameramen in the world at the disposal of your company. Well, even if you don’t exactly have that contact list in your top right desk drawer, you can still access these types of assets for your company through the judicious use of stock photography.

You will be able to search an index for the appropriate model, scene and setting, background, etc. Nothing is left to chance with professional photos; there is always one that is perfect for your cause. Do not leave your website or your other marketing materials bare when you can easily have the most powerful weapon that a business can have to introduce itself: that perfect picture.