Admittedly, one of my favorite music production plug-ins is RealGuitar by MusicLab. I use it daily for creating production music tracks in my project studio. It’s relatively inexpensive (like $200), and sounds great, is easy to use, and I’ve been able to fool a lot of people into believing they’re hearing an actual guitar. MusicLab announced the release of RealGuitar 3, and it looks great. Now, you can take that Guitar Hero axe from your xbox or Playstation video game, and play it into your sequencer like a guitar. The results of such an interface capability rival the expression and realism (well in performance, anyway) found in the old MIDI wind controllers, only this time with better sample quality. I was blown away by what I saw on the video and can’t wait to try this with my own production music in the project studio. Check it out:
The following is a real life email from a real life customer on Productiontrax.com:
Last week I found some great music tracks on your website. The track ID numbers were 1234 and 5432. I tried out the free low-res demos and they worked perfectly in my film, and now I’m ready to license them and download the hi-res versions. Unfortunately, I can’t seem to find them anymore on Productiontrax. Can you help?
It never fails. A composer puts some music up on PT looking to make a quick sale, and then hides or removes the track completely after only a couple of days, disappointed and frustrated that it hasn’t licensed yet.
Granted, there are many good reasons to pull tracks from your account: you signed a deal with an “old skool” library, you’re changing careers, you just licensed the same track to another customer on an exclusive basis. But what we tend to see are composers who get impatient, expecting customers to immediately buy tracks within minutes.
So what should you do? What is a reasonable amount of time to give a track to sell before considering other options? I suggest these following rules of thumb for selling royalty free music, sound effects, stock footage, and photos on Productiontrax:
1. Know your audience, and their buying habits. This is true for any business. Multimedia producers are just as finicky as you are, and they’re more of a perfectionist than you are. They want the music they buy to be perfect, and every hit, pulse, and beep should line up perfectly with all their edit points. They want free comps to test out for days, weeks, months, until they get the rough draft just right. Then they buy.
2. Diversify and build your library. It’s true, the more you have on PT, the more you sell. But you don’t need as many as you think. Don’t upload 37,000 garbage files, because then no one will buy your stuff, and you’ll just be flooding the marketplace with useless media. Focus on quality, and create media in a wide variety of styles and genres. Challenge yourself in new areas, maybe weekly, or even daily. Take each track you write, and make a :15, :30, and:60 cut. Make a stinger. If you write one song a week, you can make it into 5 useful tracks. That’s 20 tracks a month. That’s 240 tracks a year.
3. Be patient. Building sales consistency takes time. Consider leaving your files up indefinitely – you will see the return. What is it to you anyway? It’s not like you have to sit there and stare at the screen. Just upload and forget about it. The most successful contributors have racked up tens of thousands of dollars in sales over the course of just 2 to 3 years. They simply upload a lot of good useful music, describe and keyword their files well, and then they leave it up there whether it sells or not.
4. Be aware of seasonal dips and quiet production months.Many of Productiontrax.com’s clients tend to be professional media creators, or work for businesses. This means they go on vacations. They take holidays. Think of the times of year when you’re not working, and expect those few weeks to be slow for you – but don’t think it’s a sign that you need to move on. All good things take time.
Need some inspiration for your next round of production music tracks for Productiontrax? With so many Christmas carols in the public domain, it’s no secret that Christmas music is one of the most popular royalty free music genres out there.
However, that doesn’t mean we have too much. Companies and media producers around the world are constantly looking for fresh takes on the old classics. Afterall, Christmas happens once a year, every year. As one of the biggest holidays (ever), it makes sense that demand is so high. Clients are creating electronic greeting cards, holiday videos, goofy office party presentations, and so on. A new royalty free holiday track is a useful one, and probably one that sells.
So, my friends, take another sip of egg nog, light the yule log, and crank up the volume to 11 and prepare to Deck the Halls like no music artist has decked them before.
Just remember: just because it’s a Christmas song, doesn’t mean it’s fair game. Be sure to check that the song you’re planning to reinvigorate is actually public domain. To help you out, here are some public domain classics that are ripe and ready, and some not-so-public domain songs that are off limits.
Public Domain (OK to use):
Deck The Halls
Joy To The World
God Rest Ye Merry Gentlemen
We Wish You A Merry Christmas
Away In A Manger
Not OK To Use:
Frosty The Snowman
Little Drummer Boy
Do You Hear What I Hear?
Chestnuts Roasting on an Open Fire
Jingle Bell Rock
We recently launched our new weekly email, which hopefully makes it easier for you to find more relevant tracks for your projects. Here are our picks for Sept. 13, 2011.
Intro (47 sec) – To The Last Breath
by Karol Sabat
Track ID: 260453 | Action & Adventure
This short intro track, which also has a full version here, reminds us of Avatar. Fuses orchestra and choirs to create an epic world music inspired orchestration common to many current action and adventure films.
This track is just so happy. Reminds me of a pet food commercial, baby wipes, or anything family or kid related. Lively and fun, this track is the perfect mood-setter.
This easy listening love song combines smooth jazz flavors with adult contemporary influences and a rather peculiar semi-sung vocal that will either woo you to tears or totally freak you out. Add a bit of mystery to your next romantic endeavor.
With Halloween around the corner, this track reminds us of ghosts and goblins. A bit Addams Family meets the Joker, this track is an easy way to get the sound of Danny Elfman on your project without the huge payroll expense.
Multiple banjos and strings sing of americana and the country. Whether you’re sitting on the porch whittling away, or stealing your cousin’s pick up truck, this is the soundtrack for your summer days out in the dust bowl. Constant build makes this track perfect for comedies or art pieces about Oklahoma.