Tag Archives: music

How Royalty Free Music Can Boost Your Video Marketing ROI

If your creative agency like most businesses, you know that getting the most bang for your buck from your marketing dollars is crucial to success. If you use needledrop or custom production music in any of your marketing, making the switch to royalty free music in your marketing activities, whether on social media or at live events, can save you thousands of dollars per project, making switching to stock music an effective strategy for increasing your bottom line.
royalty free music for video marketing
If you market using video on social media sites, creating videos for YouTube or other video agregators is key to your success. However, professional production can cost tens of thousands of dollars, from actors to equipment, to full out production companies, editors, script writers, and more. Adding to this expense is custom music, which can run you anywhere from several hundred to several thousands for a couple minutes of music, especially if you’re looking for exclusivity. In fact, many production houses build in music licensing fees anywhere from $5000 to $20,000 depending on the project’s overall budget. All this for an online video?

You can trim the fat, thereby increasing your video’s overall effectiveness and increasing your ROI by switching to inexpensive royalty free music. Sure, it’s not exclusive, and sure, you’re not going to have Miley Cyrus’s latest twerk. However, finding something similar sounding by a professional musician in a royalty free music library will save you tens of thousands in licensing fees. If you can avoid needledrop libraries, where they charge you a fee per use, you can even make your project even more cost-effective. At productiontrax.com, you can get a professionally produced pop soundtrack for your next YouTube video for less than $50, with no needledrop fees, and no royalties to pay.

By cutting out unnecessary licensing costs, you can remove bloat from your project’s overall cost. If you could lower your marketing spend by $5000, and still get comparable results, it seems like a no-brainuh. Let’s face it, it’s the internet. No one is going to care (or even remember) that you got the exclusive rights to Twerkatwerk, 2013’s top pop smash, for your viral video. Royalty free music is a perfect substitute: it’s plenty cheaper, and sounds just as good.

My Friend – Nostalgic Folk Pop Royalty Free Production Music

This week, we’re featuring the Production Music track My Friend, ID 378834, a nostalgic folk pop cut that is great for peaceful, reflective moments in any type of multimedia project (such as the stock footage clips we paired it up with). This piece of royalty free music isn’t your typical stock music track: it’s packed with emotion and pensive thought, with gentle acoustic guitar strumming and interspersed piano melodies moving the piece forward while reflecting on all that is and was.

For demonstration purposes, we’ve combined this track with some amazing nature stock footage: clips 350535 (a large tree branch dripping from rain) and 350306 (a stately tree with autumn-colored leaves gently flowing in a fall breeze). The clips are peaceful and reflective, and show off the emotional nature of this week’s royalty free music pick.

3 Reasons to Use Royalty Free Stock Music In Your Film Production

The words royalty free and stock music might have a negative connotation in some filmmaking circles. But the reality is that using stock audio strategically and appropriately within your productions can have a positive impact on both your creative output and your bottom line. Here are three great reasons to use some royalty free music in your next film.stock music

1) Stock music is cheap. There we said it. Stock music is cheaper than most sources of music, whether you’re looking at custom composed tracks (which can run you several hundred to several hundred thousand dollars), library music (which carry license fees per use, per second, and based on the size of your production), or even licensing a popular song through a publisher (can we say, pricey?). Stock music requires a one time fee, usually $50 to $100 for commercial usage, and that’s it.

2) Stock music actually sounds good. It’s true. More and more professional musicians and artists are realizing the value in contributing work to the royalty free music scene — it gives them more exposure, allows them to make more money from their music, and gives them some control over their careers. That means that gone are the days when stock music sounded hoakey or cheap, so you can put asside any pre-conceived notions that stock music will make your project sound bad. You can get some really great sounding tracks that work with your visuals seamlessly and have great production value and in any style you could dream of. Combine it with some sound effects, and people will think you had custom top-of-the-line audio work in your production.

3) Royalty free music saves you time. With the help of powerful online search functions, keyword tagging, and lightboxes, you can put together a soundtrack in mere minutes without spending a dime on music supervision services or waiting for cues from a composer. And time is money. You can go from concept to final product in hours instead of weeks. Throw in some HD stock footage for good measure, and take care of some of your shot needs, as well!

Royalty Free Production Music Pick of the Week – Sunny Side

Looking for something simple, fun, and modern? A royalty free music track that screams Apple or Google? Something personal, hip, and nostalgic? Look no further than Sunny Side by Toy Invention (Music ID 350610) this week’s Royalty Free Music Pick of the Week. This track is perfect for advertising campaings and is sure to appeal to the senses like a warm summer day.

We put together this video with a stock photo, ID 331081 and some nifty little filters to give you a little visual feedback as well.

License the full track here: http://www.productiontrax.com/royalty-free-music/350610