Tag Archives: production music

Using Stock Music at Trade Shows to Create a Multisensory Experience

Enhance your trade show presence with stock music for a display people will remember.
If you or your marketing team are regular exhibitors at trade shows, you know the value of standing out from the crowd. Stock music, when used correctly, can enhance your company’s marketing efforts at industry shows and events, increasing the ROI of your marketing spend.

stock music for trade shows
Key Stats
With the typical trade show boasting on average 2.2 attendees per square footage of floor space, marketers realize the potential audience they can reach in a single event. With attendees spening 9.1 hours per show in 2012 viewing exhibits, it’s become increasingly important to create memorable and attractive experiences for audiences, to ensure standing out in a potential customer’s memory. Another key metric is Exhibit Attraction. Exhibit Surveys, Inc. calls Exhibit Attraction the percentage of an exhibitor’s Potential Audience who remembered visiting a company’s exhibit. Exhibit Surveys estimates Exhibit Attraction at approximately 81%.

If that’s true, trade shows are becoming more and more successful, but at the same time more and more competitive. “The function of the physical exhibit is to selectively attract its potential audience from among the total audience at the show. Factors which most often determine success in this regard include: awareness for the company and its products among the audience, pre- and at-show promotion, exhibit design and graphics, demos and attention-getting techniques, interest in products or services exhibited, and exhibit size. Over the past several years, exhibitors have been more successful in selectively attracting their potential audience,” says Exhibit Surveys website in presenting key metrics.

Creating a Multisensory Experience
If everyone is using eye-catching displays and graphics to attract their potential audience, companies are going to have to turn to new and innovative techniques for attracting visitors to their displays. This is where stock music comes in handy. Music and audio engages other senses that may be being neglected in the trade show environment, which is a typically sight- and touch-centered environment. By strategically playing stock music and even occasional sound effects, companies can increase their displays’ overall appeal and effectiveness. Here are a few ways you can successfully integrate stock music into your trade show displays:

1) Background music for live presentations and product demos. If your booth involves regular demonstrations by staff members and how-to sessions, you can spice these up with a little background music. Set the tone and grab attention with a “demo theme” track that you play before and after the demo starts. Include high-energy music softly underneath product demonstrations to keep the energy up and the presentation moving forward. Or just sprinkle in some sound effects for comedic effect (though that will take some rehearsing).

2) Soundtracks for promotional videos. Have tons of HD tvs and monitors surrounding your audience with moving images and recorded demonstrations? Add soundtracks to your videos with corporate, pop, and commerical stock production music tracks for a memorable viewing experience and keep your viewers watching those screens.

3) Sound effects as regular calls to action. Signal deals, raffles, or specially scheduled events to show attendees by playing a chime or cool sound effect for just a couple seconds. This can be a cash register sound effect to signal special giveaway at the top of every hour, or a boxing ring bell to signal a live demo or panel discussion.

4) Ambience for the entire booth. You can set the mood by continuously playing energetic or ambient music to create a multisensory experience for your visitors. Just remember to heed your shows’ volume regulations.

No matter how you do it, utilizing royalty free stock music can dramatically increase your memorability factor at a trade show, and draw attention to your display without a huge increase in cost, making the time and money at your next trade show better spent.

Royalty Free Music Pick of the Week – Trippy

A little off the beaten path, some quirky, psychedelic royalty free music lurks in the shadows, waiting to be brought to light in crazy, trippy projects. And that happens to be the name of this week’s production music pick of the week. This production music track boasts sitars, tablas, and ethnic and a hybrid trip-hop electronica undercurrent that will make your next multimedia production feel a little high.

While we’d probably classify this more as a world music track, the trance and electronica underpinnings make this a superb background track for any type of project needing an ethnic flair. We could see Trippy used as a sound bed for video games, or establishing shots, even as an eerie theme or film underscore. According to the composer, the track was inspired by The Beatles track Within You, Without You and Tomorrow Never Knows.

Trippy is track ID 384563, and for our video showcase, we’ve combined it with stock footage clip ID 300554 of a nice kaleidoscope effect to enhance it’s off-beat nature.

License the track here: http://www.productiontrax.com/royalty-free-music/384563

Stock Music from Productiontrax Promotes Beauty and Wellness

Kissi Media uses royalty free stock music to create a promotional video for a local New York pharmacy.

Enter a New York City pharmacological playground at the New London Pharmacy, where beauty, health, and luxury converge to create an experience of wellness. All captured on camera, production company Kissi Media presents this two-minute promo video utilizing royalty free production music from Productiontrax.com.

“I went over budget but am in love with that track,” said Dawn of Kissi Media. The music, “Jazzy Quartet” by Dan Foster, captured the style and sophistication of the New York City-based shop with its Dave Brubeck Take-Five inspired feel. The promotional video highlights the in-store consultation services and compounding pharmacy, and high-end European product line, as well as specialty niche beauty products and fragrances.

Check out the video below or on vimeo: http://vimeo.com/77429661 and the pharmacy on the web at: http://www.newlondonpharmacy.com

New London Pharmacy, New York City from Kissi Media on Vimeo.

Overlooked Production Music Categories for Composers: Opera

A lot of production music composers focus their energy on creating royalty free music for just a few specific categories. Typically, composers will say, “I’m a film music composer,” and subsequently post music to the film music category. Or they might be really familiar with corporate videos, and therefore only classify their music as corporate. These categories are not only well known, but also have a lot of competition as a result. This practice leads many composers to overlook production of music for different genres, which are equally as necessary for the licensing needs of many a multimedia project.

Stumped on what style to write in? Here this series explores genres that are extremely useful for customers of royalty free music, but tend to go neglected over the course of a composer’s production schedule.

Opera
operaThis sub genre of classical music is often overlooked, usually because of its complexity, and the resources needed for production. Opera requires orchestral composition and recording, which, ironically enough, is the easy part, given the higher quality and lower cost of orchestral samples for digital workstations. The difficult part? Finding a good live singer to float over the orchestra.

Opera tracks are exceptionally useful in places you normally wouldn’t expect. Car commercials, fragrance commercials, even cleaning supply commercials. Opera tracks can add an element of sophistication, mysteriousness, even comedy, depending on how the track is used. And yet, this category is strikingly relatively empty.

If you’re a composer, you have a few strategies for approaching production. Public domain operas are an excellent choice (not to mention one of two legal approaches). Be sure the composer is long gone, and that the lyricist is, as well. Note that some more recent operas by Vivaldi are not in the public domain, not because of Vivaldi, but because the lyrics belong to the estate of the lyricist. So do your homework before selecting one to produce to make into usable royalty free music. That said, however, the scores to most operas are easily accessible, so with the right samples, and a good strategic approach, you can create realistic, and by-the-book production music opera tracks. Dig in to an old public domain opera like Mozart. Select a couple of popular or not so popular movements, and team up with a great singer.

You can also write something original — no need to write a full opera, just something that has the same sound and feel. Keep the music sounding classical to impressionist, lush and stringy. Pick a language, any language, and write some lyrics. They don’t even need to make sense, especially if your singer has some great technique and vibrato. The point is that making a statement isn’t necessary here, simply creating the sound and feel of an opera is all that a commercial production needs. Have fun, and treat it like any other production project. It’s just another song, in a slightly different style.