Tag Archives: productiontrax.com

Achieve: Corporate Production Music

Our production music pick of the week features the royalty free corporate music track Achieve by Dan Foster. Modern and emotional, this track is uplifting and motivational. Ideal for commercial work, and perfect for times when presenting a positive corporate image is key, this brave and encouraging piece is a must-have for producers creating multimedia projects and videos for businesses and organizations.

We selected three stock footage clips to accompany this corporate track. As the soundtrack opens with a determined tone, prominently featuring electric keyboards and a percussion loop, we chose business stock footage clip 194408, which is a simple 3D animated clip of entering a business through glass doors and a modern, clean hallway. This matches the modern, clean feel of the music, with the movement of the video mirroring the forward motion of the track.

As the production progresses, our video changes to a clip of what could be a busy call center or online support center (video ID 288622), showing numerous workers at computer terminals. The leading, encouraging feel of this corporate music track brings energy and a sense of focus and determination, highlighting the motivational yet professional nature of the track.

We close this week’s royalty free music pick of the week with a pan of a city skyline at dusk, showing the track’s versatility as a potential candidate for business montages and scene establishment. The pulsating rhythm and modern harmonies come together with this city skyline stock footage clip (ID 155156) capturing the motion and life of a city at the end of a hard day of work. The addition of strings into the mix at this point also reminds us of some detective or action-drama productions.

License Achieve for your next corporate video: http://www.productiontrax.com/royalty-free-music/384525

Royalty Free Christmas Music Pick of the Week – Santa In A Hurry

The holidays are right around the corner, and christmas video production projects are in full swing and nearing the finishing touches. Add a little Christmas cheer with this fun royalty free music track, Santa In A Hurry. Our pick of the week this week, this piece of Christmas production music (music ID 325147) is perfect for children’s projects and holiday themed work. A perfect mix sleigh bells, woodwinds, and brass band, this track combines cheer and wonder with a sense of simplicity. We picture elves working in the workshop, or a goofy romp through a winter wonderland.

Our stock music pick of the week video features stock footage clip 388130, a looping 3D animation of a night journey over snowy hills decorated with Christmas lights, cookies, presents and candy canes. We think it adds the childlike fun and holiday character to complement this music track. We looped the video to fit the short length of the music.

License the track online: http://www.productiontrax.com/royalty-free-music/325147
Get the stock footage: http://www.productiontrax.com/stock-footage/388130

Overlooked Production Music Categories for Composers: Opera

A lot of production music composers focus their energy on creating royalty free music for just a few specific categories. Typically, composers will say, “I’m a film music composer,” and subsequently post music to the film music category. Or they might be really familiar with corporate videos, and therefore only classify their music as corporate. These categories are not only well known, but also have a lot of competition as a result. This practice leads many composers to overlook production of music for different genres, which are equally as necessary for the licensing needs of many a multimedia project.

Stumped on what style to write in? Here this series explores genres that are extremely useful for customers of royalty free music, but tend to go neglected over the course of a composer’s production schedule.

Opera
operaThis sub genre of classical music is often overlooked, usually because of its complexity, and the resources needed for production. Opera requires orchestral composition and recording, which, ironically enough, is the easy part, given the higher quality and lower cost of orchestral samples for digital workstations. The difficult part? Finding a good live singer to float over the orchestra.

Opera tracks are exceptionally useful in places you normally wouldn’t expect. Car commercials, fragrance commercials, even cleaning supply commercials. Opera tracks can add an element of sophistication, mysteriousness, even comedy, depending on how the track is used. And yet, this category is strikingly relatively empty.

If you’re a composer, you have a few strategies for approaching production. Public domain operas are an excellent choice (not to mention one of two legal approaches). Be sure the composer is long gone, and that the lyricist is, as well. Note that some more recent operas by Vivaldi are not in the public domain, not because of Vivaldi, but because the lyrics belong to the estate of the lyricist. So do your homework before selecting one to produce to make into usable royalty free music. That said, however, the scores to most operas are easily accessible, so with the right samples, and a good strategic approach, you can create realistic, and by-the-book production music opera tracks. Dig in to an old public domain opera like Mozart. Select a couple of popular or not so popular movements, and team up with a great singer.

You can also write something original — no need to write a full opera, just something that has the same sound and feel. Keep the music sounding classical to impressionist, lush and stringy. Pick a language, any language, and write some lyrics. They don’t even need to make sense, especially if your singer has some great technique and vibrato. The point is that making a statement isn’t necessary here, simply creating the sound and feel of an opera is all that a commercial production needs. Have fun, and treat it like any other production project. It’s just another song, in a slightly different style.

How Royalty Free Music Can Boost Your Video Marketing ROI

If your creative agency like most businesses, you know that getting the most bang for your buck from your marketing dollars is crucial to success. If you use needledrop or custom production music in any of your marketing, making the switch to royalty free music in your marketing activities, whether on social media or at live events, can save you thousands of dollars per project, making switching to stock music an effective strategy for increasing your bottom line.
royalty free music for video marketing
If you market using video on social media sites, creating videos for YouTube or other video agregators is key to your success. However, professional production can cost tens of thousands of dollars, from actors to equipment, to full out production companies, editors, script writers, and more. Adding to this expense is custom music, which can run you anywhere from several hundred to several thousands for a couple minutes of music, especially if you’re looking for exclusivity. In fact, many production houses build in music licensing fees anywhere from $5000 to $20,000 depending on the project’s overall budget. All this for an online video?

You can trim the fat, thereby increasing your video’s overall effectiveness and increasing your ROI by switching to inexpensive royalty free music. Sure, it’s not exclusive, and sure, you’re not going to have Miley Cyrus’s latest twerk. However, finding something similar sounding by a professional musician in a royalty free music library will save you tens of thousands in licensing fees. If you can avoid needledrop libraries, where they charge you a fee per use, you can even make your project even more cost-effective. At productiontrax.com, you can get a professionally produced pop soundtrack for your next YouTube video for less than $50, with no needledrop fees, and no royalties to pay.

By cutting out unnecessary licensing costs, you can remove bloat from your project’s overall cost. If you could lower your marketing spend by $5000, and still get comparable results, it seems like a no-brainuh. Let’s face it, it’s the internet. No one is going to care (or even remember) that you got the exclusive rights to Twerkatwerk, 2013′s top pop smash, for your viral video. Royalty free music is a perfect substitute: it’s plenty cheaper, and sounds just as good.