Tag Archives: productiontrax.com

How Royalty Free Music Can Boost Your Video Marketing ROI

If your creative agency like most businesses, you know that getting the most bang for your buck from your marketing dollars is crucial to success. If you use needledrop or custom production music in any of your marketing, making the switch to royalty free music in your marketing activities, whether on social media or at live events, can save you thousands of dollars per project, making switching to stock music an effective strategy for increasing your bottom line.
royalty free music for video marketing
If you market using video on social media sites, creating videos for YouTube or other video agregators is key to your success. However, professional production can cost tens of thousands of dollars, from actors to equipment, to full out production companies, editors, script writers, and more. Adding to this expense is custom music, which can run you anywhere from several hundred to several thousands for a couple minutes of music, especially if you’re looking for exclusivity. In fact, many production houses build in music licensing fees anywhere from $5000 to $20,000 depending on the project’s overall budget. All this for an online video?

You can trim the fat, thereby increasing your video’s overall effectiveness and increasing your ROI by switching to inexpensive royalty free music. Sure, it’s not exclusive, and sure, you’re not going to have Miley Cyrus’s latest twerk. However, finding something similar sounding by a professional musician in a royalty free music library will save you tens of thousands in licensing fees. If you can avoid needledrop libraries, where they charge you a fee per use, you can even make your project even more cost-effective. At productiontrax.com, you can get a professionally produced pop soundtrack for your next YouTube video for less than $50, with no needledrop fees, and no royalties to pay.

By cutting out unnecessary licensing costs, you can remove bloat from your project’s overall cost. If you could lower your marketing spend by $5000, and still get comparable results, it seems like a no-brainuh. Let’s face it, it’s the internet. No one is going to care (or even remember) that you got the exclusive rights to Twerkatwerk, 2013’s top pop smash, for your viral video. Royalty free music is a perfect substitute: it’s plenty cheaper, and sounds just as good.

Sell Stock Music and Sound Effects on Your Own Site

Now you can turn any webpage into your own personal royalty free stock media store, complete with production music, sound effects and audio, stock footage, and stock photos, thanks to our brand new remote store widgets. While setting up your own remote store widget it super simple, we’ve put together a short tutorial of how to get up and running in a matter of minutes.

admin menuStep 1: Log in to your Productiontrax contributor account, and click on the “Remote Store Widget” link in the main menu bar on the left side of the page. Don’t have an account? Create one — it’s simple and it’s free. From there, click the link to create a new widget, or select one from your widget list if you already have one set up.

Step 2: Once you’re in the widget editor, add a catchy title and tag line using the editor options on the right hand side, and select the contributor logo image you want to use on your widget. As soon as you make changes, your changes will save, and the widget will update automatically.

search filtersWe’ve added some display filters to the widgets that make them uber-useful for any contributor. First, you’ll notice a menu that allows you to either show media from just your account or show media from all of Productiontrax. The former will come in useful for those wanting to sell just their own stock audio files, while the latter option is great for leveraging the entire Productiontrax royalty free library, essentially creating a complete copy of the library on your site. You’ll also notice that you can specify which kinds of media to display in your widget – either royalty free music, sound effects, stock photos, or stock footage. You can select one, all, none, or any combination in between.

When designing your widget, remember that you can create as many widgets as you like, and put them on as many websites as you like. So, you might want to create a separate widget for your stock music and sound effects (or one for each), one for your stock footage, and a separate one for your stock photos. Figure out if multiple stores works best for your media, and if so, set your filters accordingly.

darkhive skinStep 3: Select your colors and theme out your widget to match your website. In most cases, you’ll need to use our color pickers or you’ll have to know the hex color codes to match your website’s look. Our editor allows for both, and we have some pre-styled buttons to match. Here’s where you can take a little shortcut, and use one of our pre-set themes (check out the dark hive theme at right). Using these themes are what we like to call inline style overrides — so any changes you make to your widget’s colors will be changed at launch time when a visitor happens on your your site. To use a style override, just scroll to the bottom of the editor, and pick the style you like.

checkoutStep 4: Get your code and paste it in to your website’s HTML. We provide the code you need to display your widget on your website seamlessly. And it’s a single line of simple HTML. Simply copy and paste from the code box at the top of the editor (or from the selected inline style override panel at the bottom, if you’re using one of those. Then launch your website, and bask in the glory that is your remote store widget.

Some features to note:

All credit card processing AND file downloading is done via SSL right in the widget. Your visitor never leave your site for any part of a transaction. The widget is a fully-featured track preview, shopping cart, checkout and download tool. We recommend strongly that you use HTTPS on your site, and an HTTPS connection is required in the widget’s src attribute.
• The widget is stretchy horizonatlly. It will expand to fill the space if you change the widget’s width attribute in the HTML code. The widget will not change height at this time.
• As of this writing, video playback may not work on all browsers due to a browser security restriction. We’re working on this, but the widget plays video on most browsers to a barebones extent.

Stock Music Makes Harvest Workshop Video a Breeze

Each year, the American Harvest Workshop brings together five top chefs, some of the best artisan food producers, media and consumers to taste, talk, participate in harvest, cook and simply celebrate the bounty of Americas food and wine producers. To capture one of their recent workshops, Cakebread Cellars used stock music from Productiontrax.com to add energy and excitement to their event video.

Cakebread Cellars used track 30208 El Bailar En La Brisa (Breeze Mix) by Really Free Music, a royalty free music track in a Latin party style featuring hard funky bass and plenty of percussion and brass. The track created a perfect layer of sound underneath the documentary-style video.

Productiontrax.com Celebrates 300,000th Royalty Free Production Music Upload

Phoenix, Ariz. (PRLeap) April 13, 2012 — Productiontrax.com (www.productiontrax.com), a leading provider of royalty free music, sound effects, stock footage and stock photos, today announced their 300,000th file upload. The milestone marks a doubling in size of the Productiontrax.com library since 2011.

Most of Productiontrax.com’s stock media comes from its user base of several thousand contributors like JH Kim, who added the 300,000th royalty free file this month. Kim’s contribution was a royalty free music track entitled Simple Pleasures Piano Loop 2, which sells for $12.95 for a commercial license.
“We’ve added several large libraries to our database over the past year, and continue to add content on a daily basis” says Productiontrax.com founder and CEO David Negron. “But our recent growth has been thanks to the work of our many individual contributors, who continue to show their creativity and talent, constantly adding fresh new content to Productiontrax.”

To account for the continued growth, Productiontrax.com is planning to roll out several new site features and an updated user interface later this month. “Having hundreds of thousands of files (as opposed to just thousands) requires changes in the way we present our library to the world,” Negron says. “We’ve put a lot of work into strengthening our platform from the ground up, and are working on a fresh new release that we think our customers and contributors will all appreciate.” Visitors to Productiontrax.com can expect to see changes early second quarter 2012.

Productiontrax.com, (www.productiontrax.com), a leader in online distribution and licensing of royalty free music and sound effects, enables customers to license superior-quality royalty free production music, sound effects, stock photos and stock video footage for use in film, television, and interactive media on an on-demand basis. As an innovator in online stock media, Productiontrax.com was the first site to allow creators of royalty free production music, sound effects, stock images and video to take an active role in licensing their work to the public. Productiontrax.com is dedicated to providing its customers with high-quality, yet affordable resources for multimedia productions. The music and images are 100% original, with new composers, new tracks and new images added everyday. Productiontrax.com is headquartered in Phoenix, Arizona and is a subsidiary of One Light Music Productions (www.onelightmusic.com).