Tag Archives: royalty free music

Take a Vacation with Funky Bossa Nova Stock Music

Feeling the need for some sunshine? Get away this winter with the help of this stock music track by George Christie: Funky Bossa Nova – Instrumental. The perfect royalty free music track for warm weather and vacation themed projects, this upbeat and refreshing soundtrack takes a new spin on a classic latin jazz genre.

Funky Bossa Nova features acoustic guitar, funky bass and drums, traditional Brazillian percussion, and a strong melody. Its breezy and positive nature makes it ideal for travel, comedy, and sitcoms. The track brings a cheerful vibe to any imagery. The track features some quirky human whistling for some character, and is reminiscent of Ipanema without getting too cheesy. A full version is available with ID number 369337.

For this week’s stock music pick of the week, we’ve combined it with a loopable stock footage clip (ID 168239) of a tropical plant swaying in the breeze overlooking a beachfront city somewhere warm in Benalmadena, Spain. The footage is only 11 seconds, but loops seamlessly to fill the time of this stock audio track.

Get the music here: http://www.productiontrax.com/royalty-free-music/369336
Get the footage here: http://www.productiontrax.com/stock-footage/168239

Achieve: Corporate Production Music

Our production music pick of the week features the royalty free corporate music track Achieve by Dan Foster. Modern and emotional, this track is uplifting and motivational. Ideal for commercial work, and perfect for times when presenting a positive corporate image is key, this brave and encouraging piece is a must-have for producers creating multimedia projects and videos for businesses and organizations.

We selected three stock footage clips to accompany this corporate track. As the soundtrack opens with a determined tone, prominently featuring electric keyboards and a percussion loop, we chose business stock footage clip 194408, which is a simple 3D animated clip of entering a business through glass doors and a modern, clean hallway. This matches the modern, clean feel of the music, with the movement of the video mirroring the forward motion of the track.

As the production progresses, our video changes to a clip of what could be a busy call center or online support center (video ID 288622), showing numerous workers at computer terminals. The leading, encouraging feel of this corporate music track brings energy and a sense of focus and determination, highlighting the motivational yet professional nature of the track.

We close this week’s royalty free music pick of the week with a pan of a city skyline at dusk, showing the track’s versatility as a potential candidate for business montages and scene establishment. The pulsating rhythm and modern harmonies come together with this city skyline stock footage clip (ID 155156) capturing the motion and life of a city at the end of a hard day of work. The addition of strings into the mix at this point also reminds us of some detective or action-drama productions.

License Achieve for your next corporate video: http://www.productiontrax.com/royalty-free-music/384525

Royalty Free Christmas Music Pick of the Week – Santa In A Hurry

The holidays are right around the corner, and christmas video production projects are in full swing and nearing the finishing touches. Add a little Christmas cheer with this fun royalty free music track, Santa In A Hurry. Our pick of the week this week, this piece of Christmas production music (music ID 325147) is perfect for children’s projects and holiday themed work. A perfect mix sleigh bells, woodwinds, and brass band, this track combines cheer and wonder with a sense of simplicity. We picture elves working in the workshop, or a goofy romp through a winter wonderland.

Our stock music pick of the week video features stock footage clip 388130, a looping 3D animation of a night journey over snowy hills decorated with Christmas lights, cookies, presents and candy canes. We think it adds the childlike fun and holiday character to complement this music track. We looped the video to fit the short length of the music.

License the track online: http://www.productiontrax.com/royalty-free-music/325147
Get the stock footage: http://www.productiontrax.com/stock-footage/388130

Using Stock Music at Trade Shows to Create a Multisensory Experience

Enhance your trade show presence with stock music for a display people will remember.
If you or your marketing team are regular exhibitors at trade shows, you know the value of standing out from the crowd. Stock music, when used correctly, can enhance your company’s marketing efforts at industry shows and events, increasing the ROI of your marketing spend.

stock music for trade shows
Key Stats
With the typical trade show boasting on average 2.2 attendees per square footage of floor space, marketers realize the potential audience they can reach in a single event. With attendees spening 9.1 hours per show in 2012 viewing exhibits, it’s become increasingly important to create memorable and attractive experiences for audiences, to ensure standing out in a potential customer’s memory. Another key metric is Exhibit Attraction. Exhibit Surveys, Inc. calls Exhibit Attraction the percentage of an exhibitor’s Potential Audience who remembered visiting a company’s exhibit. Exhibit Surveys estimates Exhibit Attraction at approximately 81%.

If that’s true, trade shows are becoming more and more successful, but at the same time more and more competitive. “The function of the physical exhibit is to selectively attract its potential audience from among the total audience at the show. Factors which most often determine success in this regard include: awareness for the company and its products among the audience, pre- and at-show promotion, exhibit design and graphics, demos and attention-getting techniques, interest in products or services exhibited, and exhibit size. Over the past several years, exhibitors have been more successful in selectively attracting their potential audience,” says Exhibit Surveys website in presenting key metrics.

Creating a Multisensory Experience
If everyone is using eye-catching displays and graphics to attract their potential audience, companies are going to have to turn to new and innovative techniques for attracting visitors to their displays. This is where stock music comes in handy. Music and audio engages other senses that may be being neglected in the trade show environment, which is a typically sight- and touch-centered environment. By strategically playing stock music and even occasional sound effects, companies can increase their displays’ overall appeal and effectiveness. Here are a few ways you can successfully integrate stock music into your trade show displays:

1) Background music for live presentations and product demos. If your booth involves regular demonstrations by staff members and how-to sessions, you can spice these up with a little background music. Set the tone and grab attention with a “demo theme” track that you play before and after the demo starts. Include high-energy music softly underneath product demonstrations to keep the energy up and the presentation moving forward. Or just sprinkle in some sound effects for comedic effect (though that will take some rehearsing).

2) Soundtracks for promotional videos. Have tons of HD tvs and monitors surrounding your audience with moving images and recorded demonstrations? Add soundtracks to your videos with corporate, pop, and commerical stock production music tracks for a memorable viewing experience and keep your viewers watching those screens.

3) Sound effects as regular calls to action. Signal deals, raffles, or specially scheduled events to show attendees by playing a chime or cool sound effect for just a couple seconds. This can be a cash register sound effect to signal special giveaway at the top of every hour, or a boxing ring bell to signal a live demo or panel discussion.

4) Ambience for the entire booth. You can set the mood by continuously playing energetic or ambient music to create a multisensory experience for your visitors. Just remember to heed your shows’ volume regulations.

No matter how you do it, utilizing royalty free stock music can dramatically increase your memorability factor at a trade show, and draw attention to your display without a huge increase in cost, making the time and money at your next trade show better spent.