Tag Archives: Stock Music

Overlooked Production Music Categories for Composers: Opera

A lot of production music composers focus their energy on creating royalty free music for just a few specific categories. Typically, composers will say, “I’m a film music composer,” and subsequently post music to the film music category. Or they might be really familiar with corporate videos, and therefore only classify their music as corporate. These categories are not only well known, but also have a lot of competition as a result. This practice leads many composers to overlook production of music for different genres, which are equally as necessary for the licensing needs of many a multimedia project.

Stumped on what style to write in? Here this series explores genres that are extremely useful for customers of royalty free music, but tend to go neglected over the course of a composer’s production schedule.

Opera
operaThis sub genre of classical music is often overlooked, usually because of its complexity, and the resources needed for production. Opera requires orchestral composition and recording, which, ironically enough, is the easy part, given the higher quality and lower cost of orchestral samples for digital workstations. The difficult part? Finding a good live singer to float over the orchestra.

Opera tracks are exceptionally useful in places you normally wouldn’t expect. Car commercials, fragrance commercials, even cleaning supply commercials. Opera tracks can add an element of sophistication, mysteriousness, even comedy, depending on how the track is used. And yet, this category is strikingly relatively empty.

If you’re a composer, you have a few strategies for approaching production. Public domain operas are an excellent choice (not to mention one of two legal approaches). Be sure the composer is long gone, and that the lyricist is, as well. Note that some more recent operas by Vivaldi are not in the public domain, not because of Vivaldi, but because the lyrics belong to the estate of the lyricist. So do your homework before selecting one to produce to make into usable royalty free music. That said, however, the scores to most operas are easily accessible, so with the right samples, and a good strategic approach, you can create realistic, and by-the-book production music opera tracks. Dig in to an old public domain opera like Mozart. Select a couple of popular or not so popular movements, and team up with a great singer.

You can also write something original — no need to write a full opera, just something that has the same sound and feel. Keep the music sounding classical to impressionist, lush and stringy. Pick a language, any language, and write some lyrics. They don’t even need to make sense, especially if your singer has some great technique and vibrato. The point is that making a statement isn’t necessary here, simply creating the sound and feel of an opera is all that a commercial production needs. Have fun, and treat it like any other production project. It’s just another song, in a slightly different style.

Edgy Skater Punk Royalty Free Production Music

For any project in need of some edginess and youthful rebellious energy, Skater Punk by Robert Neary is the royalty free production music track that will deliver. From comedy television shows and prime-time cartoons to indie news and political satire, this track fits a variety of multimedia applications so well, you can hardly call it stock music.

Featuring heavy guitars, and hard-hitting drums, this track is triumphant, motivated, and frenetic. We synced up this music with one of our high definition stock footage clips to demonstrate how this might work for a political news show (think the Daily Show with Jon Stewart or Colbert Report with Stephen Colbert) title sequence. While the youthful exuberance gives the video an edgy, in-your-face, stick-it-to-the-man flair, there’s something remarkably authoritative about the sequence as well.

License the music for your next project: http://www.productiontrax.com/royalty-free-music/99279

How Royalty Free Music Can Boost Your Video Marketing ROI

If your creative agency like most businesses, you know that getting the most bang for your buck from your marketing dollars is crucial to success. If you use needledrop or custom production music in any of your marketing, making the switch to royalty free music in your marketing activities, whether on social media or at live events, can save you thousands of dollars per project, making switching to stock music an effective strategy for increasing your bottom line.
royalty free music for video marketing
If you market using video on social media sites, creating videos for YouTube or other video agregators is key to your success. However, professional production can cost tens of thousands of dollars, from actors to equipment, to full out production companies, editors, script writers, and more. Adding to this expense is custom music, which can run you anywhere from several hundred to several thousands for a couple minutes of music, especially if you’re looking for exclusivity. In fact, many production houses build in music licensing fees anywhere from $5000 to $20,000 depending on the project’s overall budget. All this for an online video?

You can trim the fat, thereby increasing your video’s overall effectiveness and increasing your ROI by switching to inexpensive royalty free music. Sure, it’s not exclusive, and sure, you’re not going to have Miley Cyrus’s latest twerk. However, finding something similar sounding by a professional musician in a royalty free music library will save you tens of thousands in licensing fees. If you can avoid needledrop libraries, where they charge you a fee per use, you can even make your project even more cost-effective. At productiontrax.com, you can get a professionally produced pop soundtrack for your next YouTube video for less than $50, with no needledrop fees, and no royalties to pay.

By cutting out unnecessary licensing costs, you can remove bloat from your project’s overall cost. If you could lower your marketing spend by $5000, and still get comparable results, it seems like a no-brainuh. Let’s face it, it’s the internet. No one is going to care (or even remember) that you got the exclusive rights to Twerkatwerk, 2013’s top pop smash, for your viral video. Royalty free music is a perfect substitute: it’s plenty cheaper, and sounds just as good.

My Friend – Nostalgic Folk Pop Royalty Free Production Music

This week, we’re featuring the Production Music track My Friend, ID 378834, a nostalgic folk pop cut that is great for peaceful, reflective moments in any type of multimedia project (such as the stock footage clips we paired it up with). This piece of royalty free music isn’t your typical stock music track: it’s packed with emotion and pensive thought, with gentle acoustic guitar strumming and interspersed piano melodies moving the piece forward while reflecting on all that is and was.

For demonstration purposes, we’ve combined this track with some amazing nature stock footage: clips 350535 (a large tree branch dripping from rain) and 350306 (a stately tree with autumn-colored leaves gently flowing in a fall breeze). The clips are peaceful and reflective, and show off the emotional nature of this week’s royalty free music pick.