Tag Archives: video production

Production Music and Content ID: The Good, The Bad, The Ugly

With production music venturing more and more into the online space, content ID and musical fingerprinting programs are becoming evermore necessary, evermore prevalent and evermore obtrusive. Fingerprinting and content recognition is vital for combating piracy, but at the same time creates headaches in a crowded and quickly-changing creative field of royalty free music production.

audio fingerprinting
The Good
Content Identification is great for maintaining order in an industry that sees more piracy every day. With the increasing availability of high-end but low-cost audio software, more and more people are expressing their creativity with music more than ever. While accessibility drives innovation in the arts, technological progress oftentimes comes at the expense of time-honored copyright laws. For content owners and the artists who create, content ID programs offer a way to monitor and be properly compensated for your work. Content Identification systems can recognize your music in a video, on a website, or in an app, thereby giving you the opportunity to exercise your right as first exploitation. No matter your distribution and compensation strategy, all artists benefit from knowing who is using their music, and where their music is playing.

The Bad
On Youtube especially, Content ID is soulless. The systems in place do not recognize people, and cannot infer circumstances, nor does the system attempt to try. Some may argue that this is by design — an attempt to leave authoritative control in the hands of the copyright owner. However, without fully grasping common licensing practices, especially in the stock media and production music industries, these content scans are an all-powerful guilty-until-proven-innocent judge and jury. Customers of stock music sites often find themselves harrassed by the YouTube Content ID system for using music that they have properly licensed, oftentimes with threats of closing down the user’s channel. So much for doing things the right way, and ignoring pleas from the licensor, no matter how much authority was granted to them by the original copyright holder, requiring full licenses from the original owner in order to fully satisfy its documentation needs.

Additionally, content identification systems don’t have real ears. While fingerprinting and sonic imaging have come a long way in recent years, true content matching can only be done by a human being — especially when it comes to production music. Think about it: every composer out there is using the same sample libraries as the next guy. OF COURSE THEY ALL MATCH SOMETHING ELSE, it’s because the instruments are identical. Only a human can make the distinction between a fair use of a lick or sample kit, a common harmonic progression, or a loop pack.

youtube content idThe Ugly
The YouTube Content ID system contractually requires the content owners who provide the data to be exclusive rights holders. Yes, exclusive. Read the terms. All of those Ad Rev and Ad Share companies out there? Yeah, they’re all claiming that they own your (the composer) work. Worse, they’re collecting ad revenue on your behalf and chances are, unless you’ve signed a contract with these companies, you’re not seeing a dime. We know of a bunch of music libraries who made deals to provide huge databases of music tracks to these companies without telling you, and without paying you. What winds up happening because of this, in addition to someone else making money off of your hard work who is not you, is that tracks are getting improperly attributed. Confusion abounds as to who really owns what — and usually, to satisfy the DMCA, service providers are forced by the law to turn a blind eye. Some protection.

How Productiontrax Uses Content ID
Productiontrax.com does not submit song data to Content ID programs. We do, however, scan our library against the content identification databases to identify songs, and we match this data to the data provided by our users. Why? We do this for two reasons:

1) To make sure that our clients are properly licensed when they purchase music on Productiontrax.com. Scanning, fingerprinting, and identifying songs uploaded help us to keep the promises we make in the end user license, representing and warranting that we have properly and adequately obtained rights to license all of the work posted to our site. This protects our customers, protects us, and helps protect you.

2) To protect composers. Through content identification, we can spot fraud, illegal uses, and stolen music — not from us, but from you. We can also spot errors in the content identification database, where your music is being attributed to another musician, composer, or fraudster, when in fact, it belongs to you.

Ultimately, Content ID, when used and maintained properly is an excellent tool, and should be used by copyright owners. But for your sake, do it without the middleman.

Great Expectations – Wintery Royalty Free Production Music

Winter might be on the thaw, but you can instill that icy chill into any multimedia project with this week’s royalty free production music pick of the week, Great Expectations. With choirs, bells, and orchestral strings, this track has a layer of intrigue and motivation that combines with sounds traditionally heard during the cold winter months to create a character all of its own.

It sort of reminds us of a Harry Potter sequence — a dark sinister stroll through enchanted woods, or in the deep recesses of a medieval castle. A suitable theme for an evil villain, sorcerer, or fantasy role playing game, this piece has moments of huge muiscal epic-ness and quiet contemplation (or brooding). But don’t let that pidgeon hole you to the fantasy genre. Ad campaigns for companies ranging from security systems to banks and insurance companies could find creative use for these tracks. We feel a sports car commercial would probably make great use of this production music track.

For our pick of the week video, we paired this short piece with stock footage of nighttime snow and fog filmed from a moving car in an eerily empty parking lot. Notice how the creepy feel transfers over to the second stock footage clip, establishing a winter scene haunted farm, demonstrating the music’s versatility.

Get the stock music: http://www.productiontrax.com/royalty-free-music/341353
Get the driving stock footage: http://www.productiontrax.com/stock-footage/304231
Get the winter farm footage: http://www.productiontrax.com/stock-footage/304737

The Art of Dreaming Up an Ambient Royalty Free Music Film Score

Texture is a necessity in your audio when creating quality film scores and soundtracks. This week’s royalty free music pick of the week is a beautifully horrifying collection of sound and stock audio layers that could easily be a track of all trades (so to speak). Whether creating a mellow, hypnotic soundscape or something a little more scary, this nifty little piece of production music has the texture you need, adding depth and suspense to any project.

For this week’s pick, we’ve paired The Art of Dreaming by Russell Harris (track ID 388196) with a serene stock footage clip of a sunset over the ocean (footage ID 234247). The piece is a sad and reflective contemporary piano track, evolving into a dreamlike mood of isolation and confusion with haunting strings and electronic textures. The pristine and calming nature of the footage matches the ambient and spacey soundscape provided by the first 45 seconds of the track. Like any good soundtrack, however, the music turns dark and foreboding at 0:45, and we highlighted this with a quick shift in the video effects (ok, so we used the same effect again… but it looks so good!). The result, however cookie cutter, is haunting.

We heartily recommend this production music track for reflective underscores in TV drama, fantasies, and games. It would also fit well in documentaries and mysteries.

Get the track: http://www.productiontrax.com/royalty-free-music/388196
Get the footage: http://www.productiontrax.com/stock-footage/234247

Achieve: Corporate Production Music

Our production music pick of the week features the royalty free corporate music track Achieve by Dan Foster. Modern and emotional, this track is uplifting and motivational. Ideal for commercial work, and perfect for times when presenting a positive corporate image is key, this brave and encouraging piece is a must-have for producers creating multimedia projects and videos for businesses and organizations.

We selected three stock footage clips to accompany this corporate track. As the soundtrack opens with a determined tone, prominently featuring electric keyboards and a percussion loop, we chose business stock footage clip 194408, which is a simple 3D animated clip of entering a business through glass doors and a modern, clean hallway. This matches the modern, clean feel of the music, with the movement of the video mirroring the forward motion of the track.

As the production progresses, our video changes to a clip of what could be a busy call center or online support center (video ID 288622), showing numerous workers at computer terminals. The leading, encouraging feel of this corporate music track brings energy and a sense of focus and determination, highlighting the motivational yet professional nature of the track.

We close this week’s royalty free music pick of the week with a pan of a city skyline at dusk, showing the track’s versatility as a potential candidate for business montages and scene establishment. The pulsating rhythm and modern harmonies come together with this city skyline stock footage clip (ID 155156) capturing the motion and life of a city at the end of a hard day of work. The addition of strings into the mix at this point also reminds us of some detective or action-drama productions.

License Achieve for your next corporate video: http://www.productiontrax.com/royalty-free-music/384525