For any project in need of some edginess and youthful rebellious energy, Skater Punk by Robert Neary is the royalty free production music track that will deliver. From comedy television shows and prime-time cartoons to indie news and political satire, this track fits a variety of multimedia applications so well, you can hardly call it stock music.
Featuring heavy guitars, and hard-hitting drums, this track is triumphant, motivated, and frenetic. We synced up this music with one of our high definition stock footage clips to demonstrate how this might work for a political news show (think the Daily Show with Jon Stewart or Colbert Report with Stephen Colbert) title sequence. While the youthful exuberance gives the video an edgy, in-your-face, stick-it-to-the-man flair, there’s something remarkably authoritative about the sequence as well.
If your creative agency like most businesses, you know that getting the most bang for your buck from your marketing dollars is crucial to success. If you use needledrop or custom production music in any of your marketing, making the switch to royalty free music in your marketing activities, whether on social media or at live events, can save you thousands of dollars per project, making switching to stock music an effective strategy for increasing your bottom line.
If you market using video on social media sites, creating videos for YouTube or other video agregators is key to your success. However, professional production can cost tens of thousands of dollars, from actors to equipment, to full out production companies, editors, script writers, and more. Adding to this expense is custom music, which can run you anywhere from several hundred to several thousands for a couple minutes of music, especially if you’re looking for exclusivity. In fact, many production houses build in music licensing fees anywhere from $5000 to $20,000 depending on the project’s overall budget. All this for an online video?
You can trim the fat, thereby increasing your video’s overall effectiveness and increasing your ROI by switching to inexpensive royalty free music. Sure, it’s not exclusive, and sure, you’re not going to have Miley Cyrus’s latest twerk. However, finding something similar sounding by a professional musician in a royalty free music library will save you tens of thousands in licensing fees. If you can avoid needledrop libraries, where they charge you a fee per use, you can even make your project even more cost-effective. At productiontrax.com, you can get a professionally produced pop soundtrack for your next YouTube video for less than $50, with no needledrop fees, and no royalties to pay.
By cutting out unnecessary licensing costs, you can remove bloat from your project’s overall cost. If you could lower your marketing spend by $5000, and still get comparable results, it seems like a no-brainuh. Let’s face it, it’s the internet. No one is going to care (or even remember) that you got the exclusive rights to Twerkatwerk, 2013′s top pop smash, for your viral video. Royalty free music is a perfect substitute: it’s plenty cheaper, and sounds just as good.
With Halloween right around the corner, we put together a spooky little pick of the week featuring a royalty free stock music theme by Premium Trax combined with some haunting stock footage of a mountain sunrise along with a stock photo of a pile of skulls with some fancy vintage effects. We figure all that’s left is a few horror sound effects from the Productiontrax library, and you’ve got yourself a nice piece of media to scare the neighborhood children.
Scary and Mysterious Theme features deep and dark orchestral strings, an almost-cliché bell-like synth sound, big drum hits and scary sound effects. It dark, mysterious character makes it perfect for dramatic suspense movies and videos. We combined this track with stock footage clip 372369, an otherwise harmless video of a mountain sunrise, and immediately felt something sinister brewing. We recommend pairing the track with other clips of fog and shadows to achieve a similar fee.
For the stock photo, we chose a photo that’s disturbing on its own — photo ID 325152: a pile of skulls. We affected it with some aged film effects, and it added that horror picture feel right in. The beauty of this track is in its ability to creepify even the most mundane of images. We recomend taking some shots of a city street at night and affecting it the same way. You’ll see what we mean.
Most people know that using royalty free music can save them a lot of time and money in production. Similarly, stock footage is a great time saver, allowing producers of multimedia content to deliver their final projects on budget and on time, without sacrificing creativity and visual diversity. Here are a few ways you can use stock footage to your advantage:
1) Background projection at concerts and live events. Music and visual stimulation go hand in hand, and stock footage creates awesome background animations for large-scale projection needs. Whether it’s a small club or giant rock venue, your graphics team can enhance any production with the use of royalty free video. Think timelapse clouds, bustling urban scenes, or psychadelic sequences to accompany your next performance or speech. Stock footage allows you to create amazing live performances with moving images at a fraction of the cost of hiring out a full production crew.
2) Establishing location. For films and television shows requiring shots that set location, stock footage clips can go a long way in helping you to tell the where of your story. For example, inserting a stock video clip of a city highrise just before a scene can help your audience visualize that the scene takes place in a downtown office. Stock footage allows for a lot of creativity along these lines, easily affording aerial shots of cities, mountain ranges, and futuristic planetary locations. The only limit to where your next film can take place is your imagination.
3) Montages. Timelapse stock footage comes in really handy for creating montages and similar visual sequences. The fact that the video has already been edited together for you is also a huge timesaver. We like to combine montages with some royalty free music for really effective promo videos with inspiring messages.
4) Source footage for props. With a little bit of graphic artistry, you can take any clip and put it on a TV screen, computer screen, or anything else you can imagine. When a prop requires moving images, you can get a lot of utility out of simple stock footage clips.
5) Video to accompany podcasts. When you’re producing a daily or weekly audio podcast, you don’t always have time to find great images to accompany your audio. You can easily take an audio-only podcast to the realm of video podcasting with some stock footage clips. With some simple video editing software, you can mix your podcast audio with clips covering just about any topic.
News broadcasts. Have a breaking story to cover? We all know that being first with a story is everything in the news industry, and stock footage clips allow you to break the news visually faster than any other method of production, short of standing on the scene live. Inserting cool animations, historical shots, and other royalty free clips can help provide visual variety to your watchers with minimal investment of time and money.
How are you using stock footage?
Royalty Free Music, Sound Effects, Stock Footage, and Multimedia Content