Production Music and Creative Commons

When licensing production music, there are a few options out there. There’s some interesting discussion over at the Copyright and Technology blog about the usefulness (or lackthereof) of Creative Commons as a licensing tool.

Here’s the full story.

I commented briefly, but thought I’d post here to get our users’ feedback. We deliberately chose against using Creative Commons when developing Productiontrax.com. With no enforcement mechanism built into CC, it really is just like a garment-care label. With royalty free production music licenses specifically developed for our artists and end-users, we are able to provide better legal protections for all parties involved and actually police usage to a point moreso than we’d be able to with CC.

What’s your take on Creative Commons and it’s role in music licensing?

New Royalty Free Music This Week

Our contributors are awesome. They keep uploading great new tracks on a daily basis. If you haven’t perused the catalog in a few days, get over the the Royalty Free Music section, and have a look.

We decided to make a lightbox of this week’s production music picks. Our lightboxes are simple and cooler than the lightboxes on any other music library, so we decided to take advantage of the embedding capabilities and show the stock music to you below. Have a gander!

In case you want to read it, here’s the newsletter featuring this week’s newest royalty free music.

New Royalty Free Music Podcast Returns

That’s right folks. The Productiontrax.com New Royalty Free Music Podcast is back on iTunes. New episodes posted monthly, and we just added one today. Give it a listen and check out all the great new media being posted to Productiontrax.com!

Featured this month:

Broken Glass by Dan Foster
Running After You by Anna Eichenauer
Tribal Spirit by Neil Cross
Menage a Une by Stuart Moore
Lost at Sea by Igge Scoce
Let’s Go Out by Grainger Lock
Valentines Music Theme by Bobby Cole

Selling Royalty Free Music: Are You Giving Up Too Soon?

The following is a real life email from a real life customer on Productiontrax.com:

Hi Dave,

Last week I found some great music tracks on your website. The track ID numbers were 1234 and 5432. I tried out the free low-res demos and they worked perfectly in my film, and now I’m ready to license them and download the hi-res versions. Unfortunately, I can’t seem to find them anymore on Productiontrax. Can you help?

Sincerely,

Joe Customer

It never fails. A composer puts some music up on PT looking to make a quick sale, and then hides or removes the track completely after only a couple of days, disappointed and frustrated that it hasn’t licensed yet.

Granted, there are many good reasons to pull tracks from your account: you signed a deal with an “old skool” library, you’re changing careers, you just licensed the same track to another customer on an exclusive basis. But what we tend to see are composers who get impatient, expecting customers to immediately buy tracks within minutes.

So what should you do? What is a reasonable amount of time to give a track to sell before considering other options? I suggest these following rules of thumb for selling royalty free music, sound effects, stock footage, and photos on Productiontrax:

1. Know your audience, and their buying habits. This is true for any business. Multimedia producers are just as finicky as you are, and they’re more of a perfectionist than you are. They want the music they buy to be perfect, and every hit, pulse, and beep should line up perfectly with all their edit points. They want free comps to test out for days, weeks, months, until they get the rough draft just right. Then they buy.

2. Diversify and build your library. It’s true, the more you have on PT, the more you sell. But you don’t need as many as you think. Don’t upload 37,000 garbage files, because then no one will buy your stuff, and you’ll just be flooding the marketplace with useless media. Focus on quality, and create media in a wide variety of styles and genres. Challenge yourself in new areas, maybe weekly, or even daily. Take each track you write, and make a :15, :30, and:60 cut. Make a stinger. If you write one song a week, you can make it into 5 useful tracks. That’s 20 tracks a month. That’s 240 tracks a year.

3. Be patient. Building sales consistency takes time. Consider leaving your files up indefinitely – you will see the return. What is it to you anyway? It’s not like you have to sit there and stare at the screen. Just upload and forget about it. The most successful contributors have racked up tens of thousands of dollars in sales over the course of just 2 to 3 years. They simply upload a lot of good useful music, describe and keyword their files well, and then they leave it up there whether it sells or not.

4. Be aware of seasonal dips and quiet production months.Many of Productiontrax.com’s clients tend to be professional media creators, or work for businesses. This means they go on vacations. They take holidays. Think of the times of year when you’re not working, and expect those few weeks to be slow for you – but don’t think it’s a sign that you need to move on. All good things take time.

Productiontrax.com Expands Royalty Free Music and Sound Effects Offerings With Pro Sound Effects

Phoenix, Arizona – Productiontrax.com (Royalty Free Music at Productiontrax.com), a global leader in royalty free music and media distribution, today announced an expanded partnership with Pro Sound Effects. The expanded partnership will make over 30,000 new royalty free sound effects and royalty free music files available for download on the Productiontrax.com website.

The addition of the new sound libraries from Pro Sound Effects will push Productiontrax.com’s overall offerings above a quarter-million total files, making Productiontrax.com one of the most comprehensive royalty free media sites on the web. “We are very excited to welcome these new libraries from Pro Sound Effects to the Productiontrax.com family. The huge diversity of high-quality professional sound effects and music tracks truly sets Productiontrax.com apart from it’s competition. We’re pleased to be able to continue to grow our library to serve the production needs of our clients, says David Negron, founder and CEO of Productiontrax.com.

The new content from Pro Sound Effects is available immediately, and more is being added to the site in stages. “Adding such a large amount of content is a huge undertaking, so we are taking our time to make sure that the content is accurate and complete when we present it to our customers,” says Negron. The new sounds and music files are available in MP3, WAV, and FLAC formats for immediate download and royalty-free use in any multimedia project, including video games, television, movies, presentations, and more.

Productiontrax (www.productiontrax.com), a leader in online distribution and licensing of royalty free music and sound effects, enables customers to license superior-quality royalty free music, sound effects, stock photos and stock video footage for use in film, television, and interactive media on an on-demand basis. As an innovator in online stock media, Productiontrax.com is the first site to allow creators of royalty free production music, sound effects, stock images and video to take an active role in licensing their work to the public. Productiontrax.com is dedicated to providing its customers with high-quality, yet affordable resources for multimedia productions. The music and images are 100% original, with new composers, new tracks and new images added everyday. Productiontrax.com is headquartered in Phoenix, Arizona and is a subsidiary of One Light Music Productions.

New royalty free music, sound effects, stock photos & footage for 2012

Happy New Year!

We’re excited for a great 2012, and to kick things off, we’ve assembled some of the new and notable royalty free music, sound effects, stock footage, and stock photos on Productiontrax.com. Preview the latest royalty free music tracks and sound effects, as well as the videos and photos by clicking on the titles below. We think you’ll find them useful for any production.

Family Time
by Rik Pfenninger
Track ID: 288413 | Film Moods > Romantic


Full orchestral track that sets the mood for mellow family time amid a cold winter. Perfect for commercial or other productions that need a warm loving vibe!


tags: winter, orchestra, piano, relaxed, mellow, longing, commercial

Harmonic Folk – 60 sec cut
by Dan Foster
Track ID: 288396 | Mixed Genre > :60 Second Spots – Advertising/Commercial


Beautiful melodic pop ballad. Uplifting and inspiring, Acoustic drums, acoustic guitar and piano, youthful and bright piece. highly suitable for youth or friendships and family values. Now you can sound like an Apple commercial, too.


tags: guitar, youth, bright, inspirational, values, modern, pop

Sound Effects: Shofar / Ram’s Horn
by Harley Toberman
Track ID: 288363 | Sound Effects > Musical Instruments

The blowing of the Sofar / Ram’s Horn during the Jewish high holidays. Great for historical, religious, ceremonies, and other productions needing ancient instruments and unique sounds.

tags: Jewish, Passover, horn, call, ancient, ceremonial

Stock Footage: Tiger Dance Attraction
by Ngarto Februana
Footage ID: 167104 | Events > Cultural Events

Prepare your project for the Chinese New Year with some fresh stock footage. This HD video clip shows a tiger dance and lion dance performance, Chinese traditional dances, on the lunar new year.

tags: New Year, Chinese, dancing, Asia, costume, celebration, tradition

Stock Photos: Red Wine Pour
by El Kingston
Photo ID: 287815 | Business & Industries > Restaurants & Food

Closeup of red wine being poured into glass with slightly blurred background. This photo is extremely high resolution. Great for a winery of restaurant website. Only pay for what you use — not for useless credits.

tags: wine, food, restaurant, drink, test, photos, romantic, service