Choosing Stock Photos That Sell

It has been said many times before, but in today’s age of visuals and multimedia, a picture is indeed worth a million words (and climbing). There is nothing more effective than the right photo at the right time optimized to be seen by the right customer. A smiling face can give the recommendation for a business that two pages of boring testimonials could never do (you do know that no one clicks on that testimonials page, don’t you?).

If you do not have the right photo, fear not. The right photo has already been taken for you; all that you have to do is find it. The right stock photos can easily serve as an introduction to your audience, and because it is professionally rendered, you can make sure that you do not miss even one wandering eye.

Imagine having professional models and the best cameramen in the world at the disposal of your company. Well, even if you don’t exactly have that contact list in your top right desk drawer, you can still access these types of assets for your company through the judicious use of stock photography.

You will be able to search an index for the appropriate model, scene and setting, background, etc. Nothing is left to chance with professional photos; there is always one that is perfect for your cause. Do not leave your website or your other marketing materials bare when you can easily have the most powerful weapon that a business can have to introduce itself: that perfect picture.

Video Encoding and Conversion Software for Stock Footage Clips

When you download a stock footage clip from Productiontrax (or any other content provider, for that matter), sometimes you have to do a little work with the video file to get it to fit into your project just right, or to even be imported properly into your video editing software. Whether you’re a seasoned pro looking for some more options to add to your arsenal, or you new to video editing and are looking for a good tool for encoding and converting your stock footage clips, we’ve compiled a list of some of the most poular video conversion software out there with a few notes.

Productiontrax accepts and delivers all stock footage in Quicktime (.mov) format, which tends to be universally importable these days in video editing software. There may be times, however, when you want the clip in .mp4 or .avi for different software and computer systems, so that’s when conversion comes in really handy. You may also need to adjust compression rates, frame rates, bit rates, or some-other-technical-specificatiton-rates to fit your project, maybe for broadcast, or web streaming purposes. Whatever the application, this list should cover your needs.

video software MPEGMPEG Video Wizard DVD (Windows)
Also known as MVW-DVD, this is video editing software that allows users to create DVDs with menus. You can export video files to MPEG-4, as well as shrink DVD files to fit on other media (useful if your client only has a CD player?), and transcode between certain formats, and saving of DVD disk images. Very handy PC tool when you’re in need of something that just does the job and is reasonably reliable.

Compressor (Mac OSX)
A personal favorite of mine, and I use it whenever I’ve finished editing a clip or video and need a polished delivery file. Compressor allows exporting of source video to a wide array of preset and custom formats, including several nice presets for high-quality video compression for Web and streaming on mobile devices, like the iPhone. Easy to drag and drop stock footage clips here, and works seamlessly in the Final Cut Pro workflow.

ProCoder 3 (Windows)
ProCoder 3 is a transcoding and encoding software that allows conversion between NTSC and PAL, exporting in a variety of useful video formats, and supports multipass vbr encoding, conversion of video to all popular formats, including MPEG-1, MPEG-2, Windows Media, QuickTime, and more. Also includes some handy presets for delivering media and authoring for Blue-Ray, which should make all you super-HD audio-video-philes very happy.

Quicktime Pro (Mac OSX and Windows)
The defacto standard for video playback, encoding, and conversion, for a fairly affordable price tag. The universal quicktime player is well known, but Apple’s quicktime Pro adds advanced editing and conversion features, supporting a wide variety of popular formats. PC users will find adding the free Quicktime for Windows uber usefull in using and viewing video online, as well as for downloading and using stock footage clips.

Other great software tools for encoding and transcoding:

Roxio Creator (Windows)
Sorenson Squeeze
Telestream Episode (Mac OSX and Windows)
Cinema Craft Encoder (Windows)
ffMPEG (Linux, Mac, Widnows)

Ellen Gets Cooking With Production Music from Productiontrax

There’s nothing a good production music track can’t do, and now Productiontrax is in the kitchen, adding background music and a latin flavor to the videos at Ellen’s Kitchen by TuckAway TV. In this video, Ellen cooks up some delicious homemade chicken enchiladas. As she walks through the recipe and the rest of us make a mess in our kitchens, the video makes use of the Productiontrax stock music track Light & Easy by Dan Foster (track ID 300233). The track adds a bit of energy and spice to the tasty visuals on screen, playing through transitions and as underscoring for narrations and action sequences.

For the recipe (the food), check out the Elle’s Kitchen pages at tuckawaytv.com – http://cooks.tuckawaytv.com/recipes/chicken-enchiladas .

Stock Music Makes Harvest Workshop Video a Breeze

Each year, the American Harvest Workshop brings together five top chefs, some of the best artisan food producers, media and consumers to taste, talk, participate in harvest, cook and simply celebrate the bounty of Americas food and wine producers. To capture one of their recent workshops, Cakebread Cellars used stock music from Productiontrax.com to add energy and excitement to their event video.

Cakebread Cellars used track 30208 El Bailar En La Brisa (Breeze Mix) by Really Free Music, a royalty free music track in a Latin party style featuring hard funky bass and plenty of percussion and brass. The track created a perfect layer of sound underneath the documentary-style video.

Productiontrax.com Expands Royalty Free Music and Sound Effects Offering with Site Redesign

PRESS RELEASE

Phoenix, Arizona – Productiontrax.com, leading online library of royalty free music, sound effects, stock footage, and stock photos, today announced the launch of a completely revamped website design, making it easier than ever to preview and license royalty free music and stock content for multimedia projects. The new site design focuses on ease of use and speed, allowing visitors to instantly preview, purchase, and download stock music, sounds, and video all in one place. The site also features a new worldwide distribution API, which allows other companies to leverage and monetize the Productiontrax.com media library.

“We’ve known for a long time that we were ready to make a leap forward in our user interface,” founder and CEO David Negron said. “We are very proud of this product release, and feel that we’ve really enhanced our library’s front-end. We’ve completely redesigned and re-coded everything on Productiontrax.com from the ground up to make music searches faster, easier, and more transparent for our customers.”

A trusted stock media library for years, Productiontrax.com has over 300,000 multimedia files, ranging from royalty free music clips to sound effects, stock video footage, and stock photography and clip art. The new worldwide distribution API allows multimedia companies to tap in to Productiontrax.com’s library, enabling them to sell content from their own websites without having to acquire content on their own. The API is currently available on a case-by-case basis to interested distributors.

Site enhancements include watermark-free previews, visual waveforms of all audio files on the site, buy now links, a smarter, faster checkout, order history access for regular customers, faster, leaner search results, and more. The site also recently launched fully embeddable lightboxes, enabling users to post previews and collections on their own sites.

About Productiontrax.com ?Productiontrax, http://www.productiontrax.com, is owned and maintained by One Light Music Productions, Inc. A leader in online distribution and licensing, Productiontrax.com enables buyers to license superior-quality royalty free music, sound effects, stock photos and footage clips for use in film, television, and interactive media on an on-demand basis. As an innovator in online stock media, Productiontrax.com is the first site to allow creators of royalty free production music, sound effects, stock images and video to take an active role in licensing their work to the public. Productiontrax.com is dedicated to providing its customers with great, yet affordable resources for multimedia productions. The music and images are 100% original, with new composers, new tracks and new images added everyday. Productiontrax.com is headquartered in Phoenix, Arizona.