Kissi Media uses royalty free stock music to create a promotional video for a local New York pharmacy.
Enter a New York City pharmacological playground at the New London Pharmacy, where beauty, health, and luxury converge to create an experience of wellness. All captured on camera, production company Kissi Media presents this two-minute promo video utilizing royalty free production music from Productiontrax.com.
“I went over budget but am in love with that track,” said Dawn of Kissi Media. The music, “Jazzy Quartet” by Dan Foster, captured the style and sophistication of the New York City-based shop with its Dave Brubeck Take-Five inspired feel. The promotional video highlights the in-store consultation services and compounding pharmacy, and high-end European product line, as well as specialty niche beauty products and fragrances.
If your creative agency like most businesses, you know that getting the most bang for your buck from your marketing dollars is crucial to success. If you use needledrop or custom production music in any of your marketing, making the switch to royalty free music in your marketing activities, whether on social media or at live events, can save you thousands of dollars per project, making switching to stock music an effective strategy for increasing your bottom line.
If you market using video on social media sites, creating videos for YouTube or other video agregators is key to your success. However, professional production can cost tens of thousands of dollars, from actors to equipment, to full out production companies, editors, script writers, and more. Adding to this expense is custom music, which can run you anywhere from several hundred to several thousands for a couple minutes of music, especially if you’re looking for exclusivity. In fact, many production houses build in music licensing fees anywhere from $5000 to $20,000 depending on the project’s overall budget. All this for an online video?
You can trim the fat, thereby increasing your video’s overall effectiveness and increasing your ROI by switching to inexpensive royalty free music. Sure, it’s not exclusive, and sure, you’re not going to have Miley Cyrus’s latest twerk. However, finding something similar sounding by a professional musician in a royalty free music library will save you tens of thousands in licensing fees. If you can avoid needledrop libraries, where they charge you a fee per use, you can even make your project even more cost-effective. At productiontrax.com, you can get a professionally produced pop soundtrack for your next YouTube video for less than $50, with no needledrop fees, and no royalties to pay.
By cutting out unnecessary licensing costs, you can remove bloat from your project’s overall cost. If you could lower your marketing spend by $5000, and still get comparable results, it seems like a no-brainuh. Let’s face it, it’s the internet. No one is going to care (or even remember) that you got the exclusive rights to Twerkatwerk, 2013’s top pop smash, for your viral video. Royalty free music is a perfect substitute: it’s plenty cheaper, and sounds just as good.
Thirsty for more ideas on how to incorporate royalty free music into your next project? Here are five more great ideas that will give you the power to create complete filmscores in minutes, enthuse children everywhere, and even maximize your next marketing campaign’s ROI.
1) Create and Entire Indie Film Soundtrack. The royalty free music tracks from Productiontrax.com are so powerful and so complete that they can easily be mixed and matched together to form a complete film score for an indie film production. Go for a cohesive, thematically linked sound with a music package, or just pick out cuts that match each scene — either way, using royalty free music in your independent production is a great way to save some money and keep your film on budget.
2) Add Pizzazz to a Mobile Smartphone App. Whether you’re developing on Android or iOS, royalty free music and sound effects (especially sound effects) can be a huge asset to your final product. Whether it be a track that plays as an underscore to a game, or a simple beep effect to enhance a button click or alert, your next mobile application will appreciate the low bandwidth and storage footprint of quality compressed royalty-free MP3s.
3) Make a Children’s Toy or Game Even More Fun. Creating a multimedia board game or a dancing flower pot? Using royalty free music is a great way to get your product to market faster and without legal hassles of product-placed music tracks. Add sound effects to a plush toy, music to a light-up bouncing ball… the possibilities are endless.
4) Keep Your Boss Awake During Your Next Powerpoint Presentation at Work. Adding a background music track will keep your coworkers’ attention on your presentation at your next big board meeting. Add sound effects for transitions and music beds for inspiration, and your next powerpoint might get you a promotion. Better yet, take your trade show exhibit to the next level with some royalty free music and watch your sales soar.
5) Create Brand Identity in Advertising or Marketing Campaign. A catchy jingle can be the difference in brand recognition, and help you stand out from the competition. Leverage the cost savings of royalty free music in your next marketing campaign or television advertising campaign, and increase your effectiveness and maximize your ROI.
In probably one of the most exhilarating, high-energy intros ever in a YouTube how-to video, the guys at HemiStorm put royalty free music from Productiontrax.com to work to add impact, action, and punch as they show off some sweet body detailing products they design for remote control sports cars. With a product that will bring the inner nine-year-old out of any man, it’s hard to believe they would need any help in captivating our attention, but as it turns out, the hard-hitting rock stock music they selected from the Productiontrax.com music library sucks us in, complementing perfectly not only the on-screen mechanical eye candy, but also HemiStorm’s grunge-inspired urban-garage-infused corporate image.
Italian indie film maker Enrico Bellelli brings life to an everyday inanimate object in a way that will make you think twice about putting your cellphone in your pocket. Utilizing two production music tracks from Productiontrax.com to enhance the film’s soundtrack, Bellelli’s film Mephisto the Hellphone is an indie horror comedy tale of a nerdy college student finding an evil-possessed phone that satisfies his every whim. A virtual one-man production crew, Bellelli not only wrote and directed Mephisto, but handled all of the editing, compositing, effects, camera work, live audio capture, and even some commercial voiceover. Royalty free music tracks created the bulk of his soundtrack, an easy, affordable solution for such a small crew.
Looking for a fresh perspective? Take a vacation. But before you go, get some travel tips and maybe even a little inspiration from Kid On Vacation. Hosted by Connor and The Dad from the Gorman Getaway Series (featured on Orlando World Center Marriott’s social media campaign), Kid On Vacation is a website that allows children and adults to talk and share great moments of past vacations and to plan for future vacations. Kid-host Connor travels to destinations near and far, giving his tips on where to go and what to do when you get there.
Integral to spreading the word about Kid On Vacation is a video campaign with regular posts to YouTube and their blog. In a recent video, Connor and his creative genius of a camera and production crew (aka Dad… aka Brian) put royalty free production music from Productiontrax.com to work in a parody Eminem’s Space Bound video, creating a fresh and clever take on travel from a kid’s perspective. Utilizing royalty free music from Productiontrax.com, Connor and Brian create an unmistakable Eminem vibe with How We Roll by Robert Johnson, while Connor narrates his unforgiving, gangsta-travelin’ monologue. Combined with images of their travels, the result is fun and attention grabbing.
When Laura Elliot, an author of young adult and middle grade fiction, needed royalty free music for the trailers for her latest novels, she turned to Productiontrax.com for her stock media, helping her to promote her books online.
For her first trailer, she featured her book Winnemucca, a small-town fairy tale, about a seventeen-year old girl who solves the riddle of her past on an enchanted road trip where fear’s as blind as love, using Mariachi Music Soundtrack from Productiontrax.
For 13 on Halloween, book 1 in the coming-of-age fantasy series explores popularity and what it means to have it all, she turned to royalty free music from Productiontrax to complete her soundtrack.
Elliot’s upcoming release: “I’m currently in production on a third book trailer for my latest release Transfer Student, a freaky-Friday young-adult scifi romance adventure about a Beverly Hills surfer girl who swaps lives with a boy geek alien when his teleporting telescope experiment goes bad. They swap lives and learn about their dreams by surviving their nightmares.”
We love it when our clients share their projects with us. In this case, Ethron Productions used a royalty free stock music track from Productiontrax.com to accompany their recent video produced for a local Taekwan-Do school. “I am very happy with the result, the music sets the entire epic tone of the video,” said producer Ethron T Young III. The music featured is by contributor Mattias Puumala, who provides stock music compositions on Productiontrax in a wide variety of styles and genres. Check out the trailer: