Kissi Media uses royalty free stock music to create a promotional video for a local New York pharmacy.
Enter a New York City pharmacological playground at the New London Pharmacy, where beauty, health, and luxury converge to create an experience of wellness. All captured on camera, production company Kissi Media presents this two-minute promo video utilizing royalty free production music from Productiontrax.com.
“I went over budget but am in love with that track,” said Dawn of Kissi Media. The music, “Jazzy Quartet” by Dan Foster, captured the style and sophistication of the New York City-based shop with its Dave Brubeck Take-Five inspired feel. The promotional video highlights the in-store consultation services and compounding pharmacy, and high-end European product line, as well as specialty niche beauty products and fragrances.
If your creative agency like most businesses, you know that getting the most bang for your buck from your marketing dollars is crucial to success. If you use needledrop or custom production music in any of your marketing, making the switch to royalty free music in your marketing activities, whether on social media or at live events, can save you thousands of dollars per project, making switching to stock music an effective strategy for increasing your bottom line.
If you market using video on social media sites, creating videos for YouTube or other video agregators is key to your success. However, professional production can cost tens of thousands of dollars, from actors to equipment, to full out production companies, editors, script writers, and more. Adding to this expense is custom music, which can run you anywhere from several hundred to several thousands for a couple minutes of music, especially if you’re looking for exclusivity. In fact, many production houses build in music licensing fees anywhere from $5000 to $20,000 depending on the project’s overall budget. All this for an online video?
You can trim the fat, thereby increasing your video’s overall effectiveness and increasing your ROI by switching to inexpensive royalty free music. Sure, it’s not exclusive, and sure, you’re not going to have Miley Cyrus’s latest twerk. However, finding something similar sounding by a professional musician in a royalty free music library will save you tens of thousands in licensing fees. If you can avoid needledrop libraries, where they charge you a fee per use, you can even make your project even more cost-effective. At productiontrax.com, you can get a professionally produced pop soundtrack for your next YouTube video for less than $50, with no needledrop fees, and no royalties to pay.
By cutting out unnecessary licensing costs, you can remove bloat from your project’s overall cost. If you could lower your marketing spend by $5000, and still get comparable results, it seems like a no-brainuh. Let’s face it, it’s the internet. No one is going to care (or even remember) that you got the exclusive rights to Twerkatwerk, 2013’s top pop smash, for your viral video. Royalty free music is a perfect substitute: it’s plenty cheaper, and sounds just as good.
Thirsty for more ideas on how to incorporate royalty free music into your next project? Here are five more great ideas that will give you the power to create complete filmscores in minutes, enthuse children everywhere, and even maximize your next marketing campaign’s ROI.
1) Create and Entire Indie Film Soundtrack. The royalty free music tracks from Productiontrax.com are so powerful and so complete that they can easily be mixed and matched together to form a complete film score for an indie film production. Go for a cohesive, thematically linked sound with a music package, or just pick out cuts that match each scene — either way, using royalty free music in your independent production is a great way to save some money and keep your film on budget.
2) Add Pizzazz to a Mobile Smartphone App. Whether you’re developing on Android or iOS, royalty free music and sound effects (especially sound effects) can be a huge asset to your final product. Whether it be a track that plays as an underscore to a game, or a simple beep effect to enhance a button click or alert, your next mobile application will appreciate the low bandwidth and storage footprint of quality compressed royalty-free MP3s.
3) Make a Children’s Toy or Game Even More Fun. Creating a multimedia board game or a dancing flower pot? Using royalty free music is a great way to get your product to market faster and without legal hassles of product-placed music tracks. Add sound effects to a plush toy, music to a light-up bouncing ball… the possibilities are endless.
4) Keep Your Boss Awake During Your Next Powerpoint Presentation at Work. Adding a background music track will keep your coworkers’ attention on your presentation at your next big board meeting. Add sound effects for transitions and music beds for inspiration, and your next powerpoint might get you a promotion. Better yet, take your trade show exhibit to the next level with some royalty free music and watch your sales soar.
5) Create Brand Identity in Advertising or Marketing Campaign. A catchy jingle can be the difference in brand recognition, and help you stand out from the competition. Leverage the cost savings of royalty free music in your next marketing campaign or television advertising campaign, and increase your effectiveness and maximize your ROI.
In probably one of the most exhilarating, high-energy intros ever in a YouTube how-to video, the guys at HemiStorm put royalty free music from Productiontrax.com to work to add impact, action, and punch as they show off some sweet body detailing products they design for remote control sports cars. With a product that will bring the inner nine-year-old out of any man, it’s hard to believe they would need any help in captivating our attention, but as it turns out, the hard-hitting rock stock music they selected from the Productiontrax.com music library sucks us in, complementing perfectly not only the on-screen mechanical eye candy, but also HemiStorm’s grunge-inspired urban-garage-infused corporate image.