Sonic Branding – Using Music and Sound Effects to Create a Brand

by Bruno Strapko The idea of using sound for branding is not new, but particularly in Europe, is considered an important marketing speciality. Using all of the usual marketing techniques of research, trial and retrial, entire agencies target sonic branding. It is the least used branding method and considered the…

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Are your sound effects and stock music tracks legal?

I came across this story the other day talking about how Warner/Chappell Music is being sued for demanding royalty payments for the usage of the song “Happy Birthday,” and it brought to mind some important misconceptions about what it means for a sound effect or stock music track to be…

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Bridging the Gap With Stock Music

This shouldn’t come as a surprise, but it’s true, paying for music and adhering to copyright laws does create jobs, like in this post. And yet, the “free music economy” persists, as more and more internet surfers demand cheap or free content to use as they please. But I think…

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