Overlooked Production Music Categories for Composers: Australian & Digidiroo

For our next installment in examining the the most overlooked production music categories, we’re turning to world music. Specifically, Australian & Digidiroo. Royalty free music libraries around the globe tend to be lacking in the extremely useful and oft neglected compositional genre, representing a huge opportunity for composers involved in…

Read more

Overlooked Production Music Categories for Composers: Opera

A lot of production music composers focus their energy on creating royalty free music for just a few specific categories. Typically, composers will say, “I’m a film music composer,” and subsequently post music to the film music category. Or they might be really familiar with corporate videos, and therefore only…

Read more

5 Ways To Record Better Sound Effects

Recording sound effects or building a catalog of sounds to sell on some royalty free music or stock audio library sites? Follow these five tips for maximizing your library’s size and overal success. You’ll find that, with just a little careful planning and organization, you’ll be able to curate the…

Read more

Sonic Branding – Using Music and Sound Effects to Create a Brand

by Bruno Strapko The idea of using sound for branding is not new, but particularly in Europe, is considered an important marketing speciality. Using all of the usual marketing techniques of research, trial and retrial, entire agencies target sonic branding. It is the least used branding method and considered the…

Read more