Sonic Branding – Using Music and Sound Effects to Create a Brand

by Bruno Strapko The idea of using sound for branding is not new, but particularly in Europe, is considered an important marketing speciality. Using all of the usual marketing techniques of research, trial and retrial, entire agencies target sonic branding. It is the least used branding method and considered the…

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Stock Audio Pick of the Week – Cool Business Model

This week’s royalty free music pick of the week features production music by Michael Musco, track ID 325204 Cool Business Model. This stock music track is packed full of chill corporate attitude that says progressive but civilized, technological but with values. Ideal for advertising, corporate video, even exhibitions and presentations.…

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Royalty Free Production Music Pick of the Week – Heavy Rain

Our royalty free music pick of the week this week is a dramatic piece of production music. Heavy Rain by Ramazan Yuksel is a steady determined stock audio track that is both melancholy and uplifting at all at once. Suitable as background instrumental soundtrack for movies, video games and documentaries.…

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5 Great Ways To Use Royalty Free Stock Music

There are thousands of ways to effectively use royalty free music in a multimedia project, each of which enhances the feel and professionalism of a production. We’ve put together a short list of five great uses for stock production music to get your creative juices flowing. 1) Create a Video…

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