Loudness in Production Music – What You Need To Know

‘The Loudness War’ is a hot topic in production music circles. For those who aren’t familiar, loudness involves the way that music is compressed and limited at the mixing and mastering stages. This allows the music to sound LOUD!

Apart from being weary of giving the listener ear fatigue, regulatory standards (such as R128) impact the way loudness relates to music production. New measuring metrics, including LUFS, compete with older RMS measurements. All of these factors make loudness a potential minefield for anyone looking to produce professional, high-quality audio.

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production music waveform
The whole premise of ‘loudness’ in music comes down to the way the ear perceives the quiet and not so quiet passages within a piece.

The history of LOUD

The idea of making your music sound loud is nothing new. Making sure that your album out enough volume was essential back when records competed with each other on jukeboxes in bars. The actual mechanics of mastering records required various tricks to make things sound louder and more bassy. Meanwhile, physical limitations of making sure the stylus stayed in the groove meant that loudness could only go so far.

These limitations no longer applied after the introduction of CDs and DAT in the 80s. Mastering engineers realized that boundaries could be pushed to make releases sound louder than ever before.

Mix and master

Essentially, loudness comes down to the way the ear differentiates between loud and quiet passages. (Dynamic range is the difference between loud and soft.) A listener percieves an overall boost in volume by squashing peaks and boosting quieter sections.

Compression and limiting tools in mixing and mastering often achieve this effect. However, dynamics can be lost (essentially the difference in volume peak levels), and an ear-fatiguing, ‘brick-walling’ is the end result.

Loudness and Production Music

It is important for production music to stand out from the crowd. Yet, making it too loud can mean end-users suffer in the long run. Most broadcast platforms, including online services like Youtube, apply their own normalization processes. This makes sure everything sounds similar in terms of volume. So, highly compressed pieces of music end up sounding thinner and less effective than those that maintain dynamic range. This is especially true when extra layers of modifications are used.

Moderation and balance are key when it comes to deciding how loud to make production music tracks. Composers and producers should learn this lesson if in order to stand up against the competition.

How Using Royalty Free Music Can Increase Online Ad Income

Royalty free music providers make creating content affordable and easy. Timely, more engaging content paves the way for increasing your online ad income. Source music for your videos and advertisements to boost your bottom line.

New online services make it possible for everyone to create an online income stream by using advertisements. In the past, you could only generate ad revenue by running a publication or broadcasting network. It was also possible if you were a celebrity who could command fees for sponsoring products and brands.

Today things are very different. Third party online ads can be placed on your website. You can even use popular social platforms such as Youtube. Content you create can be monetized by the addition of ads. These ads usually offer your own user base products and services that are targeted towards your audience.

royalty free music playing on television set
Royalty free music helps get your video online faster to help you boost advertising revenue.

No traffic, no click throughs

There is one obvious snag to this attractive business model. If people don’t visit your content, no one will view and click on your ads. This means that you have to make your content as professional, attractive and unique as possible. Quality content appeals to the widest internet audience and pulls in enough traffic to make your ads work for you.

The internet is a visual medium. You must create content that is engaging and competes on equal terms with everything out there. Thankfully, companies like Productiontrax make producing great content easy.

Royalty free music and visuals

One of the big secrets of the film and TV industries is now out in the open. It doesn’t cost a fortune to use visual and audio created by experienced professionals in order to make your own unique content.

Royalty free music, also called library or production music, allows you to buy professional standard music for a small one-off fee. It can be used indefinitely in your own work without incurring any further costs. You can usually find music to fit any kind of video or content. Once you’ve put your content together, you’re ready to drive traffic and serve up ads.

Many talented individuals in the realm of both the film and music industries now make a good living by creating this type of content, which helps others bring their own projects to realization.

So, by taking advantage of this type of service, you can achieve your own goals of making money from ads that are carried alongside the work online.

by David McCarthy

Royalty Free Music for Hibachi Food Truck Promo

Creating promotional trailers for restaurants and small businesses requires high quality content at affordable rates. Kissi Media produced this great promo for the NYC Hibachi food truck Hibachi Heaven using royalty free music from Productiontrax, allowing them to stay on budget without sacrificing quality.

Hibachi Joe, New York City from Kissi Media on Vimeo.

To capture the energy of grilling and chopping, Kissi Media used the stock music track Metal Drum and Bass 170BPM DM by Mykola Odnorog. Their selection of production music for the video helps to introduce Chef Joe and his food truck to the masses in NYC.

From the video description:

“Operated by Johansen Oliva, a Brazil native and New Yorker by way of Miami, Oliva (also known as “Chef Joe”)? serves hungry New Yorkers and foodies alike from the Financial District to Midtown (east/west) and Harlem, where loyal fans and diners flock to the corner of 99th and Madison Ave. Every Monday, employees at Mount Sinai Hospital are treated to the only hibachi dishes in the city available outside an established restaurant.”

We think Kissi Media’s choice of music and food closeups really makes our mouth water for some of Joe’s Yum Yum sauce.

Six Incredibly Useful Royalty Free Music Tracks for Creating Film Soundtracks

Every filmmaker knows that their soundtrack can make or break their entire film. For video production professionals in particular, the quality of the music being used can either lead to dissatisfied clients or to life long customers. Finding the right music for the right moment can be a tricky process. Luckily, royalty free music libraries like Productiontrax can make the search for the right track easy, providing music that covers a wide range of genres and emotional quality, even from the same piece of music. Here are six incredibly versatile pieces of royalty free music that will change the way you use stock music.

1. Sweet, Sweet Success. From motivational corporate videos, to tech advertising, to children’s projects, this piece by Don Swanson could become your next go-to music track whenever you need something light and positive. Evoking feelings of hope and joy, the track gently evolves into a series of sparkling and beautiful sounds, interweaved with a full string ensemble.

2. Dub Step of Terror. This track by Robert Neary escalates and intensifies, gradually building and incorporating elements of traditional dub step with sounds of horror, adventure, and modern drama. Perfect for a wide range of uses from horror to superhero trailers to science fiction to commercials.

3. Pirates – Action Adventure. Whether you need something dramatic for a vacuum cleaner commercial, or you’re actually sailing the high seas, Igge Scoce’s royalty free action adventure music track will help to create the soundscape that sounds like it was created by a film score orchestra, all without the budgetary drain. Also great for video games, and cinematic sequences.

4. Adventurous Beautiful Majesty. From Christian Andersson of Craze Music comes this lush stock music track that is perfect for heroic epiphanies, fantasy titles, video games, documentaries, travel, nature, science, and gentle, lush underscoring.

5. Clocks. Serene, reflective, yet with constant motion, this piece by Adi Goldstein captures the essence of passing time, internal reflection, sadness, and can be used for montages, television dramas, opening titles, and much more.

6. Rays of Happiness. Quiet piano and strings works for anything. We don’t know why — it just does. This production music track by Filip Halon is perfect as a romantic love song, or as the backdrop to a peaceful scene. We think it works great for PSAs and other narrated commercial spots where a little human authenticity is called for.