Take a Vacation with Funky Bossa Nova Stock Music

Feeling the need for some sunshine? Get away this winter with the help of this stock music track by George Christie: Funky Bossa Nova – Instrumental. The perfect royalty free music track for warm weather and vacation themed projects, this upbeat and refreshing soundtrack takes a new spin on a classic latin jazz genre.

Funky Bossa Nova features acoustic guitar, funky bass and drums, traditional Brazillian percussion, and a strong melody. Its breezy and positive nature makes it ideal for travel, comedy, and sitcoms. The track brings a cheerful vibe to any imagery. The track features some quirky human whistling for some character, and is reminiscent of Ipanema without getting too cheesy. A full version is available with ID number 369337.

For this week’s stock music pick of the week, we’ve combined it with a loopable stock footage clip (ID 168239) of a tropical plant swaying in the breeze overlooking a beachfront city somewhere warm in Benalmadena, Spain. The footage is only 11 seconds, but loops seamlessly to fill the time of this stock audio track.

Get the music here: http://www.productiontrax.com/royalty-free-music/369336
Get the footage here: http://www.productiontrax.com/stock-footage/168239

Achieve: Corporate Production Music

Our production music pick of the week features the royalty free corporate music track Achieve by Dan Foster. Modern and emotional, this track is uplifting and motivational. Ideal for commercial work, and perfect for times when presenting a positive corporate image is key, this brave and encouraging piece is a must-have for producers creating multimedia projects and videos for businesses and organizations.

We selected three stock footage clips to accompany this corporate track. As the soundtrack opens with a determined tone, prominently featuring electric keyboards and a percussion loop, we chose business stock footage clip 194408, which is a simple 3D animated clip of entering a business through glass doors and a modern, clean hallway. This matches the modern, clean feel of the music, with the movement of the video mirroring the forward motion of the track.

As the production progresses, our video changes to a clip of what could be a busy call center or online support center (video ID 288622), showing numerous workers at computer terminals. The leading, encouraging feel of this corporate music track brings energy and a sense of focus and determination, highlighting the motivational yet professional nature of the track.

We close this week’s royalty free music pick of the week with a pan of a city skyline at dusk, showing the track’s versatility as a potential candidate for business montages and scene establishment. The pulsating rhythm and modern harmonies come together with this city skyline stock footage clip (ID 155156) capturing the motion and life of a city at the end of a hard day of work. The addition of strings into the mix at this point also reminds us of some detective or action-drama productions.

License Achieve for your next corporate video: http://www.productiontrax.com/royalty-free-music/384525

Royalty Free Christmas Music Pick of the Week – Santa In A Hurry

The holidays are right around the corner, and christmas video production projects are in full swing and nearing the finishing touches. Add a little Christmas cheer with this fun royalty free music track, Santa In A Hurry. Our pick of the week this week, this piece of Christmas production music (music ID 325147) is perfect for children’s projects and holiday themed work. A perfect mix sleigh bells, woodwinds, and brass band, this track combines cheer and wonder with a sense of simplicity. We picture elves working in the workshop, or a goofy romp through a winter wonderland.

Our stock music pick of the week video features stock footage clip 388130, a looping 3D animation of a night journey over snowy hills decorated with Christmas lights, cookies, presents and candy canes. We think it adds the childlike fun and holiday character to complement this music track. We looped the video to fit the short length of the music.

License the track online: http://www.productiontrax.com/royalty-free-music/325147
Get the stock footage: http://www.productiontrax.com/stock-footage/388130

Using Stock Music at Trade Shows to Create a Multisensory Experience

Enhance your trade show presence with stock music for a display people will remember.
If you or your marketing team are regular exhibitors at trade shows, you know the value of standing out from the crowd. Stock music, when used correctly, can enhance your company’s marketing efforts at industry shows and events, increasing the ROI of your marketing spend.

stock music for trade shows
Key Stats
With the typical trade show boasting on average 2.2 attendees per square footage of floor space, marketers realize the potential audience they can reach in a single event. With attendees spening 9.1 hours per show in 2012 viewing exhibits, it’s become increasingly important to create memorable and attractive experiences for audiences, to ensure standing out in a potential customer’s memory. Another key metric is Exhibit Attraction. Exhibit Surveys, Inc. calls Exhibit Attraction the percentage of an exhibitor’s Potential Audience who remembered visiting a company’s exhibit. Exhibit Surveys estimates Exhibit Attraction at approximately 81%.

If that’s true, trade shows are becoming more and more successful, but at the same time more and more competitive. “The function of the physical exhibit is to selectively attract its potential audience from among the total audience at the show. Factors which most often determine success in this regard include: awareness for the company and its products among the audience, pre- and at-show promotion, exhibit design and graphics, demos and attention-getting techniques, interest in products or services exhibited, and exhibit size. Over the past several years, exhibitors have been more successful in selectively attracting their potential audience,” says Exhibit Surveys website in presenting key metrics.

Creating a Multisensory Experience
If everyone is using eye-catching displays and graphics to attract their potential audience, companies are going to have to turn to new and innovative techniques for attracting visitors to their displays. This is where stock music comes in handy. Music and audio engages other senses that may be being neglected in the trade show environment, which is a typically sight- and touch-centered environment. By strategically playing stock music and even occasional sound effects, companies can increase their displays’ overall appeal and effectiveness. Here are a few ways you can successfully integrate stock music into your trade show displays:

1) Background music for live presentations and product demos. If your booth involves regular demonstrations by staff members and how-to sessions, you can spice these up with a little background music. Set the tone and grab attention with a “demo theme” track that you play before and after the demo starts. Include high-energy music softly underneath product demonstrations to keep the energy up and the presentation moving forward. Or just sprinkle in some sound effects for comedic effect (though that will take some rehearsing).

2) Soundtracks for promotional videos. Have tons of HD tvs and monitors surrounding your audience with moving images and recorded demonstrations? Add soundtracks to your videos with corporate, pop, and commerical stock production music tracks for a memorable viewing experience and keep your viewers watching those screens.

3) Sound effects as regular calls to action. Signal deals, raffles, or specially scheduled events to show attendees by playing a chime or cool sound effect for just a couple seconds. This can be a cash register sound effect to signal special giveaway at the top of every hour, or a boxing ring bell to signal a live demo or panel discussion.

4) Ambience for the entire booth. You can set the mood by continuously playing energetic or ambient music to create a multisensory experience for your visitors. Just remember to heed your shows’ volume regulations.

No matter how you do it, utilizing royalty free stock music can dramatically increase your memorability factor at a trade show, and draw attention to your display without a huge increase in cost, making the time and money at your next trade show better spent.

Royalty Free Music Pick of the Week – Trippy

A little off the beaten path, some quirky, psychedelic royalty free music lurks in the shadows, waiting to be brought to light in crazy, trippy projects. And that happens to be the name of this week’s production music pick of the week. This production music track boasts sitars, tablas, and ethnic and a hybrid trip-hop electronica undercurrent that will make your next multimedia production feel a little high.

While we’d probably classify this more as a world music track, the trance and electronica underpinnings make this a superb background track for any type of project needing an ethnic flair. We could see Trippy used as a sound bed for video games, or establishing shots, even as an eerie theme or film underscore. According to the composer, the track was inspired by The Beatles track Within You, Without You and Tomorrow Never Knows.

Trippy is track ID 384563, and for our video showcase, we’ve combined it with stock footage clip ID 300554 of a nice kaleidoscope effect to enhance it’s off-beat nature.

License the track here: http://www.productiontrax.com/royalty-free-music/384563

Stock Music from Productiontrax Promotes Beauty and Wellness

Kissi Media uses royalty free stock music to create a promotional video for a local New York pharmacy.

Enter a New York City pharmacological playground at the New London Pharmacy, where beauty, health, and luxury converge to create an experience of wellness. All captured on camera, production company Kissi Media presents this two-minute promo video utilizing royalty free production music from Productiontrax.com.

“I went over budget but am in love with that track,” said Dawn of Kissi Media. The music, “Jazzy Quartet” by Dan Foster, captured the style and sophistication of the New York City-based shop with its Dave Brubeck Take-Five inspired feel. The promotional video highlights the in-store consultation services and compounding pharmacy, and high-end European product line, as well as specialty niche beauty products and fragrances.

Check out the video below or on vimeo: http://vimeo.com/77429661 and the pharmacy on the web at: http://www.newlondonpharmacy.com

New London Pharmacy, New York City from Kissi Media on Vimeo.

Overlooked Production Music Categories for Composers: Opera

A lot of production music composers focus their energy on creating royalty free music for just a few specific categories. Typically, composers will say, “I’m a film music composer,” and subsequently post music to the film music category. Or they might be really familiar with corporate videos, and therefore only classify their music as corporate. These categories are not only well known, but also have a lot of competition as a result. This practice leads many composers to overlook production of music for different genres, which are equally as necessary for the licensing needs of many a multimedia project.

Stumped on what style to write in? Here this series explores genres that are extremely useful for customers of royalty free music, but tend to go neglected over the course of a composer’s production schedule.

Opera
operaThis sub genre of classical music is often overlooked, usually because of its complexity, and the resources needed for production. Opera requires orchestral composition and recording, which, ironically enough, is the easy part, given the higher quality and lower cost of orchestral samples for digital workstations. The difficult part? Finding a good live singer to float over the orchestra.

Opera tracks are exceptionally useful in places you normally wouldn’t expect. Car commercials, fragrance commercials, even cleaning supply commercials. Opera tracks can add an element of sophistication, mysteriousness, even comedy, depending on how the track is used. And yet, this category is strikingly relatively empty.

If you’re a composer, you have a few strategies for approaching production. Public domain operas are an excellent choice (not to mention one of two legal approaches). Be sure the composer is long gone, and that the lyricist is, as well. Note that some more recent operas by Vivaldi are not in the public domain, not because of Vivaldi, but because the lyrics belong to the estate of the lyricist. So do your homework before selecting one to produce to make into usable royalty free music. That said, however, the scores to most operas are easily accessible, so with the right samples, and a good strategic approach, you can create realistic, and by-the-book production music opera tracks. Dig in to an old public domain opera like Mozart. Select a couple of popular or not so popular movements, and team up with a great singer.

You can also write something original — no need to write a full opera, just something that has the same sound and feel. Keep the music sounding classical to impressionist, lush and stringy. Pick a language, any language, and write some lyrics. They don’t even need to make sense, especially if your singer has some great technique and vibrato. The point is that making a statement isn’t necessary here, simply creating the sound and feel of an opera is all that a commercial production needs. Have fun, and treat it like any other production project. It’s just another song, in a slightly different style.

Edgy Skater Punk Royalty Free Production Music

For any project in need of some edginess and youthful rebellious energy, Skater Punk by Robert Neary is the royalty free production music track that will deliver. From comedy television shows and prime-time cartoons to indie news and political satire, this track fits a variety of multimedia applications so well, you can hardly call it stock music.

Featuring heavy guitars, and hard-hitting drums, this track is triumphant, motivated, and frenetic. We synced up this music with one of our high definition stock footage clips to demonstrate how this might work for a political news show (think the Daily Show with Jon Stewart or Colbert Report with Stephen Colbert) title sequence. While the youthful exuberance gives the video an edgy, in-your-face, stick-it-to-the-man flair, there’s something remarkably authoritative about the sequence as well.

License the music for your next project: http://www.productiontrax.com/royalty-free-music/99279

How Royalty Free Music Can Boost Your Video Marketing ROI

If your creative agency like most businesses, you know that getting the most bang for your buck from your marketing dollars is crucial to success. If you use needledrop or custom production music in any of your marketing, making the switch to royalty free music in your marketing activities, whether on social media or at live events, can save you thousands of dollars per project, making switching to stock music an effective strategy for increasing your bottom line.
royalty free music for video marketing
If you market using video on social media sites, creating videos for YouTube or other video agregators is key to your success. However, professional production can cost tens of thousands of dollars, from actors to equipment, to full out production companies, editors, script writers, and more. Adding to this expense is custom music, which can run you anywhere from several hundred to several thousands for a couple minutes of music, especially if you’re looking for exclusivity. In fact, many production houses build in music licensing fees anywhere from $5000 to $20,000 depending on the project’s overall budget. All this for an online video?

You can trim the fat, thereby increasing your video’s overall effectiveness and increasing your ROI by switching to inexpensive royalty free music. Sure, it’s not exclusive, and sure, you’re not going to have Miley Cyrus’s latest twerk. However, finding something similar sounding by a professional musician in a royalty free music library will save you tens of thousands in licensing fees. If you can avoid needledrop libraries, where they charge you a fee per use, you can even make your project even more cost-effective. At productiontrax.com, you can get a professionally produced pop soundtrack for your next YouTube video for less than $50, with no needledrop fees, and no royalties to pay.

By cutting out unnecessary licensing costs, you can remove bloat from your project’s overall cost. If you could lower your marketing spend by $5000, and still get comparable results, it seems like a no-brainuh. Let’s face it, it’s the internet. No one is going to care (or even remember) that you got the exclusive rights to Twerkatwerk, 2013’s top pop smash, for your viral video. Royalty free music is a perfect substitute: it’s plenty cheaper, and sounds just as good.

My Friend – Nostalgic Folk Pop Royalty Free Production Music

This week, we’re featuring the Production Music track My Friend, ID 378834, a nostalgic folk pop cut that is great for peaceful, reflective moments in any type of multimedia project (such as the stock footage clips we paired it up with). This piece of royalty free music isn’t your typical stock music track: it’s packed with emotion and pensive thought, with gentle acoustic guitar strumming and interspersed piano melodies moving the piece forward while reflecting on all that is and was.

For demonstration purposes, we’ve combined this track with some amazing nature stock footage: clips 350535 (a large tree branch dripping from rain) and 350306 (a stately tree with autumn-colored leaves gently flowing in a fall breeze). The clips are peaceful and reflective, and show off the emotional nature of this week’s royalty free music pick.