How Using Royalty Free Music Can Increase Online Ad Income

Royalty free music providers make creating content affordable and easy. Timely, more engaging content paves the way for increasing your online ad income. Source music for your videos and advertisements to boost your bottom line.

New online services make it possible for everyone to create an online income stream by using advertisements. In the past, you could only generate ad revenue by running a publication or broadcasting network. It was also possible if you were a celebrity who could command fees for sponsoring products and brands.

Today things are very different. Third party online ads can be placed on your website. You can even use popular social platforms such as Youtube. Content you create can be monetized by the addition of ads. These ads usually offer your own user base products and services that are targeted towards your audience.

royalty free music playing on television set
Royalty free music helps get your video online faster to help you boost advertising revenue.

No traffic, no click throughs

There is one obvious snag to this attractive business model. If people don’t visit your content, no one will view and click on your ads. This means that you have to make your content as professional, attractive and unique as possible. Quality content appeals to the widest internet audience and pulls in enough traffic to make your ads work for you.

The internet is a visual medium. You must create content that is engaging and competes on equal terms with everything out there. Thankfully, companies like Productiontrax make producing great content easy.

Royalty free music and visuals

One of the big secrets of the film and TV industries is now out in the open. It doesn’t cost a fortune to use visual and audio created by experienced professionals in order to make your own unique content.

Royalty free music, also called library or production music, allows you to buy professional standard music for a small one-off fee. It can be used indefinitely in your own work without incurring any further costs. You can usually find music to fit any kind of video or content. Once you’ve put your content together, you’re ready to drive traffic and serve up ads.

Many talented individuals in the realm of both the film and music industries now make a good living by creating this type of content, which helps others bring their own projects to realization.

So, by taking advantage of this type of service, you can achieve your own goals of making money from ads that are carried alongside the work online.

by David McCarthy

5 Tips for Promoting Your Music with Social Media

Social media has become the standard for promoting your music online. According to Alex Pham of the LA Times, “musicians who don’t take advantage of social networking tools will soon perish in the La Brea tar pits of old-school media.”

According to Pham, and a panel of social media rock-star experts, the five following tips can help you maximize your usage of social networks, and take your next album from bronze to platinum.

1. Be real. “It can’t just be about commerce. People want to connect with you and get to know you. They don’t want to connect with you if you’re just telling them to go buy your record. They don’t want you to be perfect, either. They want you to be real.” — Evan Greene, chief marketing officer, the Recording Academy

2. Pick a couple of services you like and focus on them. “There are so many services out there that trying to do everything and be everywhere is impossible. Play around with them. It’s okay to mess up. And don’t have a PR person handle your tweets. It should be all about having a real conversation with your fans.” — Kevin Rose, founder, Digg

3. Have something unique. “There’s so much already out there, and people have so little time that having something unique about yourself and your music can give you a competitive advantage. Figure out what’s unique about you and ask: What is the distilled message? It has to be something so remarkable that other people will have to share it.” — Pete Cashmore, founder, Mashable

4. Share things that you are most excited about. “Share things you find, love, hate and create. Share the things you’ve made, even if it’s not finished yet. That’s what makes it engaging.” — David Karp, founder, Tumblr

5. Embrace anarchy. “We had an event called the summit. A thousand people would participate and become part of the recording process. I got a Twitter message from someone in Iran who was frustrated they couldn’t come. We came up with a program that allowed them to sit at home and participate. It’s a world of chaos at times. But there are lessons. It’s a fertile ground for creativity.” — Jared Leto, vocalist, guitarist and songwriter for the band 30 Seconds to Mars

Do you do these already? What else do you do to stay in touch with your fans and your customers?