Royalty Free Music for Hibachi Food Truck Promo

Creating promotional trailers for restaurants and small businesses requires high quality content at affordable rates. Kissi Media produced this great promo for the NYC Hibachi food truck Hibachi Heaven using royalty free music from Productiontrax, allowing them to stay on budget without sacrificing quality.

Hibachi Joe, New York City from Kissi Media on Vimeo.

To capture the energy of grilling and chopping, Kissi Media used the stock music track Metal Drum and Bass 170BPM DM by Mykola Odnorog. Their selection of production music for the video helps to introduce Chef Joe and his food truck to the masses in NYC.

From the video description:

“Operated by Johansen Oliva, a Brazil native and New Yorker by way of Miami, Oliva (also known as “Chef Joe”)? serves hungry New Yorkers and foodies alike from the Financial District to Midtown (east/west) and Harlem, where loyal fans and diners flock to the corner of 99th and Madison Ave. Every Monday, employees at Mount Sinai Hospital are treated to the only hibachi dishes in the city available outside an established restaurant.”

We think Kissi Media’s choice of music and food closeups really makes our mouth water for some of Joe’s Yum Yum sauce.

Six Incredibly Useful Royalty Free Music Tracks for Creating Film Soundtracks

Every filmmaker knows that their soundtrack can make or break their entire film. For video production professionals in particular, the quality of the music being used can either lead to dissatisfied clients or to life long customers. Finding the right music for the right moment can be a tricky process. Luckily, royalty free music libraries like Productiontrax can make the search for the right track easy, providing music that covers a wide range of genres and emotional quality, even from the same piece of music. Here are six incredibly versatile pieces of royalty free music that will change the way you use stock music.

1. Sweet, Sweet Success. From motivational corporate videos, to tech advertising, to children’s projects, this piece by Don Swanson could become your next go-to music track whenever you need something light and positive. Evoking feelings of hope and joy, the track gently evolves into a series of sparkling and beautiful sounds, interweaved with a full string ensemble.

2. Dub Step of Terror. This track by Robert Neary escalates and intensifies, gradually building and incorporating elements of traditional dub step with sounds of horror, adventure, and modern drama. Perfect for a wide range of uses from horror to superhero trailers to science fiction to commercials.

3. Pirates – Action Adventure. Whether you need something dramatic for a vacuum cleaner commercial, or you’re actually sailing the high seas, Igge Scoce’s royalty free action adventure music track will help to create the soundscape that sounds like it was created by a film score orchestra, all without the budgetary drain. Also great for video games, and cinematic sequences.

4. Adventurous Beautiful Majesty. From Christian Andersson of Craze Music comes this lush stock music track that is perfect for heroic epiphanies, fantasy titles, video games, documentaries, travel, nature, science, and gentle, lush underscoring.

5. Clocks. Serene, reflective, yet with constant motion, this piece by Adi Goldstein captures the essence of passing time, internal reflection, sadness, and can be used for montages, television dramas, opening titles, and much more.

6. Rays of Happiness. Quiet piano and strings works for anything. We don’t know why — it just does. This production music track by Filip Halon is perfect as a romantic love song, or as the backdrop to a peaceful scene. We think it works great for PSAs and other narrated commercial spots where a little human authenticity is called for.

Productiontrax.com Celebrates 25,000 Stock Footage Clips With New Content by Monkeybusiness Footage

NEW YORK – Productiontrax.com (http://www.productiontrax.com) today announced the addition of nearly 2000 new stock footage clips into its growing library of high-quality royalty free video files in partnership with Monkey Business Images, bringing Productiontrax.com’s total offering to over 25,000 royalty free stock footage clips.

“Monkeybusiness has been a key contributor of stock footage, helping our library grow with quality footage,” Productiontrax.com founder and CEO David Negron said. “This new batch of royalty free video clips represents a significant update of their offerings on Productiontrax, and really refreshes the video content available on PT as a whole. It’s our hope that our customers find this fresh content unique, and super useful.”

The new stock footage is available for download in HD format, and covers a wide range of topics from holidays and families to cities and the corporate workplace. The stock footage is especially useful for quickly creating video for content-dependent marketing and online communications, and can be used royalty-free in any multimedia project, including broadcast, video games, television, YouTube videos, presentations, and more.

Productiontrax (http://www.productiontrax.com), a leader in online distribution and licensing of royalty free music and sound effects, enables customers to license superior-quality royalty free music, sound effects, stock photos and stock video footage for use in film, television, and interactive media on an on-demand basis. As an innovator in online stock media, Productiontrax.com was the first site to allow creators of royalty free production music, sound effects, stock images and video to take an active role in licensing their work to the public. Productiontrax.com is dedicated to providing its customers with high-quality, yet affordable resources for multimedia productions. The footage and images are 100% original, with new composers, new tracks and new images added everyday. Productiontrax.com is headquartered in New York City, and is a subsidiary of One Light Music Productions, Inc.

Monkey Business Images is a leading producer and licensor of stock footage and stock photography, headquartered in the United Kingdom.

Production Music and Content ID: The Good, The Bad, The Ugly

With production music venturing more and more into the online space, content ID and musical fingerprinting programs are becoming evermore necessary, evermore prevalent and evermore obtrusive. Fingerprinting and content recognition is vital for combating piracy, but at the same time creates headaches in a crowded and quickly-changing creative field of royalty free music production.

audio fingerprinting
The Good
Content Identification is great for maintaining order in an industry that sees more piracy every day. With the increasing availability of high-end but low-cost audio software, more and more people are expressing their creativity with music more than ever. While accessibility drives innovation in the arts, technological progress oftentimes comes at the expense of time-honored copyright laws. For content owners and the artists who create, content ID programs offer a way to monitor and be properly compensated for your work. Content Identification systems can recognize your music in a video, on a website, or in an app, thereby giving you the opportunity to exercise your right as first exploitation. No matter your distribution and compensation strategy, all artists benefit from knowing who is using their music, and where their music is playing.

The Bad
On Youtube especially, Content ID is soulless. The systems in place do not recognize people, and cannot infer circumstances, nor does the system attempt to try. Some may argue that this is by design — an attempt to leave authoritative control in the hands of the copyright owner. However, without fully grasping common licensing practices, especially in the stock media and production music industries, these content scans are an all-powerful guilty-until-proven-innocent judge and jury. Customers of stock music sites often find themselves harrassed by the YouTube Content ID system for using music that they have properly licensed, oftentimes with threats of closing down the user’s channel. So much for doing things the right way, and ignoring pleas from the licensor, no matter how much authority was granted to them by the original copyright holder, requiring full licenses from the original owner in order to fully satisfy its documentation needs.

Additionally, content identification systems don’t have real ears. While fingerprinting and sonic imaging have come a long way in recent years, true content matching can only be done by a human being — especially when it comes to production music. Think about it: every composer out there is using the same sample libraries as the next guy. OF COURSE THEY ALL MATCH SOMETHING ELSE, it’s because the instruments are identical. Only a human can make the distinction between a fair use of a lick or sample kit, a common harmonic progression, or a loop pack.

youtube content idThe Ugly
The YouTube Content ID system contractually requires the content owners who provide the data to be exclusive rights holders. Yes, exclusive. Read the terms. All of those Ad Rev and Ad Share companies out there? Yeah, they’re all claiming that they own your (the composer) work. Worse, they’re collecting ad revenue on your behalf and chances are, unless you’ve signed a contract with these companies, you’re not seeing a dime. We know of a bunch of music libraries who made deals to provide huge databases of music tracks to these companies without telling you, and without paying you. What winds up happening because of this, in addition to someone else making money off of your hard work who is not you, is that tracks are getting improperly attributed. Confusion abounds as to who really owns what — and usually, to satisfy the DMCA, service providers are forced by the law to turn a blind eye. Some protection.

How Productiontrax Uses Content ID
Productiontrax.com does not submit song data to Content ID programs. We do, however, scan our library against the content identification databases to identify songs, and we match this data to the data provided by our users. Why? We do this for two reasons:

1) To make sure that our clients are properly licensed when they purchase music on Productiontrax.com. Scanning, fingerprinting, and identifying songs uploaded help us to keep the promises we make in the end user license, representing and warranting that we have properly and adequately obtained rights to license all of the work posted to our site. This protects our customers, protects us, and helps protect you.

2) To protect composers. Through content identification, we can spot fraud, illegal uses, and stolen music — not from us, but from you. We can also spot errors in the content identification database, where your music is being attributed to another musician, composer, or fraudster, when in fact, it belongs to you.

Ultimately, Content ID, when used and maintained properly is an excellent tool, and should be used by copyright owners. But for your sake, do it without the middleman.

Great Expectations – Wintery Royalty Free Production Music

Winter might be on the thaw, but you can instill that icy chill into any multimedia project with this week’s royalty free production music pick of the week, Great Expectations. With choirs, bells, and orchestral strings, this track has a layer of intrigue and motivation that combines with sounds traditionally heard during the cold winter months to create a character all of its own.

It sort of reminds us of a Harry Potter sequence — a dark sinister stroll through enchanted woods, or in the deep recesses of a medieval castle. A suitable theme for an evil villain, sorcerer, or fantasy role playing game, this piece has moments of huge muiscal epic-ness and quiet contemplation (or brooding). But don’t let that pidgeon hole you to the fantasy genre. Ad campaigns for companies ranging from security systems to banks and insurance companies could find creative use for these tracks. We feel a sports car commercial would probably make great use of this production music track.

For our pick of the week video, we paired this short piece with stock footage of nighttime snow and fog filmed from a moving car in an eerily empty parking lot. Notice how the creepy feel transfers over to the second stock footage clip, establishing a winter scene haunted farm, demonstrating the music’s versatility.

Get the stock music: http://www.productiontrax.com/royalty-free-music/341353
Get the driving stock footage: http://www.productiontrax.com/stock-footage/304231
Get the winter farm footage: http://www.productiontrax.com/stock-footage/304737

The Art of Dreaming Up an Ambient Royalty Free Music Film Score

Texture is a necessity in your audio when creating quality film scores and soundtracks. This week’s royalty free music pick of the week is a beautifully horrifying collection of sound and stock audio layers that could easily be a track of all trades (so to speak). Whether creating a mellow, hypnotic soundscape or something a little more scary, this nifty little piece of production music has the texture you need, adding depth and suspense to any project.

For this week’s pick, we’ve paired The Art of Dreaming by Russell Harris (track ID 388196) with a serene stock footage clip of a sunset over the ocean (footage ID 234247). The piece is a sad and reflective contemporary piano track, evolving into a dreamlike mood of isolation and confusion with haunting strings and electronic textures. The pristine and calming nature of the footage matches the ambient and spacey soundscape provided by the first 45 seconds of the track. Like any good soundtrack, however, the music turns dark and foreboding at 0:45, and we highlighted this with a quick shift in the video effects (ok, so we used the same effect again… but it looks so good!). The result, however cookie cutter, is haunting.

We heartily recommend this production music track for reflective underscores in TV drama, fantasies, and games. It would also fit well in documentaries and mysteries.

Get the track: http://www.productiontrax.com/royalty-free-music/388196
Get the footage: http://www.productiontrax.com/stock-footage/234247

Achieve: Corporate Production Music

Our production music pick of the week features the royalty free corporate music track Achieve by Dan Foster. Modern and emotional, this track is uplifting and motivational. Ideal for commercial work, and perfect for times when presenting a positive corporate image is key, this brave and encouraging piece is a must-have for producers creating multimedia projects and videos for businesses and organizations.

We selected three stock footage clips to accompany this corporate track. As the soundtrack opens with a determined tone, prominently featuring electric keyboards and a percussion loop, we chose business stock footage clip 194408, which is a simple 3D animated clip of entering a business through glass doors and a modern, clean hallway. This matches the modern, clean feel of the music, with the movement of the video mirroring the forward motion of the track.

As the production progresses, our video changes to a clip of what could be a busy call center or online support center (video ID 288622), showing numerous workers at computer terminals. The leading, encouraging feel of this corporate music track brings energy and a sense of focus and determination, highlighting the motivational yet professional nature of the track.

We close this week’s royalty free music pick of the week with a pan of a city skyline at dusk, showing the track’s versatility as a potential candidate for business montages and scene establishment. The pulsating rhythm and modern harmonies come together with this city skyline stock footage clip (ID 155156) capturing the motion and life of a city at the end of a hard day of work. The addition of strings into the mix at this point also reminds us of some detective or action-drama productions.

License Achieve for your next corporate video: http://www.productiontrax.com/royalty-free-music/384525

Royalty Free Christmas Music Pick of the Week – Santa In A Hurry

The holidays are right around the corner, and christmas video production projects are in full swing and nearing the finishing touches. Add a little Christmas cheer with this fun royalty free music track, Santa In A Hurry. Our pick of the week this week, this piece of Christmas production music (music ID 325147) is perfect for children’s projects and holiday themed work. A perfect mix sleigh bells, woodwinds, and brass band, this track combines cheer and wonder with a sense of simplicity. We picture elves working in the workshop, or a goofy romp through a winter wonderland.

Our stock music pick of the week video features stock footage clip 388130, a looping 3D animation of a night journey over snowy hills decorated with Christmas lights, cookies, presents and candy canes. We think it adds the childlike fun and holiday character to complement this music track. We looped the video to fit the short length of the music.

License the track online: http://www.productiontrax.com/royalty-free-music/325147
Get the stock footage: http://www.productiontrax.com/stock-footage/388130

Using Stock Music at Trade Shows to Create a Multisensory Experience

Enhance your trade show presence with stock music for a display people will remember.
If you or your marketing team are regular exhibitors at trade shows, you know the value of standing out from the crowd. Stock music, when used correctly, can enhance your company’s marketing efforts at industry shows and events, increasing the ROI of your marketing spend.

stock music for trade shows
Key Stats
With the typical trade show boasting on average 2.2 attendees per square footage of floor space, marketers realize the potential audience they can reach in a single event. With attendees spening 9.1 hours per show in 2012 viewing exhibits, it’s become increasingly important to create memorable and attractive experiences for audiences, to ensure standing out in a potential customer’s memory. Another key metric is Exhibit Attraction. Exhibit Surveys, Inc. calls Exhibit Attraction the percentage of an exhibitor’s Potential Audience who remembered visiting a company’s exhibit. Exhibit Surveys estimates Exhibit Attraction at approximately 81%.

If that’s true, trade shows are becoming more and more successful, but at the same time more and more competitive. “The function of the physical exhibit is to selectively attract its potential audience from among the total audience at the show. Factors which most often determine success in this regard include: awareness for the company and its products among the audience, pre- and at-show promotion, exhibit design and graphics, demos and attention-getting techniques, interest in products or services exhibited, and exhibit size. Over the past several years, exhibitors have been more successful in selectively attracting their potential audience,” says Exhibit Surveys website in presenting key metrics.

Creating a Multisensory Experience
If everyone is using eye-catching displays and graphics to attract their potential audience, companies are going to have to turn to new and innovative techniques for attracting visitors to their displays. This is where stock music comes in handy. Music and audio engages other senses that may be being neglected in the trade show environment, which is a typically sight- and touch-centered environment. By strategically playing stock music and even occasional sound effects, companies can increase their displays’ overall appeal and effectiveness. Here are a few ways you can successfully integrate stock music into your trade show displays:

1) Background music for live presentations and product demos. If your booth involves regular demonstrations by staff members and how-to sessions, you can spice these up with a little background music. Set the tone and grab attention with a “demo theme” track that you play before and after the demo starts. Include high-energy music softly underneath product demonstrations to keep the energy up and the presentation moving forward. Or just sprinkle in some sound effects for comedic effect (though that will take some rehearsing).

2) Soundtracks for promotional videos. Have tons of HD tvs and monitors surrounding your audience with moving images and recorded demonstrations? Add soundtracks to your videos with corporate, pop, and commerical stock production music tracks for a memorable viewing experience and keep your viewers watching those screens.

3) Sound effects as regular calls to action. Signal deals, raffles, or specially scheduled events to show attendees by playing a chime or cool sound effect for just a couple seconds. This can be a cash register sound effect to signal special giveaway at the top of every hour, or a boxing ring bell to signal a live demo or panel discussion.

4) Ambience for the entire booth. You can set the mood by continuously playing energetic or ambient music to create a multisensory experience for your visitors. Just remember to heed your shows’ volume regulations.

No matter how you do it, utilizing royalty free stock music can dramatically increase your memorability factor at a trade show, and draw attention to your display without a huge increase in cost, making the time and money at your next trade show better spent.

Stock Music from Productiontrax Promotes Beauty and Wellness

Kissi Media uses royalty free stock music to create a promotional video for a local New York pharmacy.

Enter a New York City pharmacological playground at the New London Pharmacy, where beauty, health, and luxury converge to create an experience of wellness. All captured on camera, production company Kissi Media presents this two-minute promo video utilizing royalty free production music from Productiontrax.com.

“I went over budget but am in love with that track,” said Dawn of Kissi Media. The music, “Jazzy Quartet” by Dan Foster, captured the style and sophistication of the New York City-based shop with its Dave Brubeck Take-Five inspired feel. The promotional video highlights the in-store consultation services and compounding pharmacy, and high-end European product line, as well as specialty niche beauty products and fragrances.

Check out the video below or on vimeo: http://vimeo.com/77429661 and the pharmacy on the web at: http://www.newlondonpharmacy.com

New London Pharmacy, New York City from Kissi Media on Vimeo.