How Royalty Free Music Can Boost Your Video Marketing ROI

If your creative agency like most businesses, you know that getting the most bang for your buck from your marketing dollars is crucial to success. If you use needledrop or custom production music in any of your marketing, making the switch to royalty free music in your marketing activities, whether on social media or at live events, can save you thousands of dollars per project, making switching to stock music an effective strategy for increasing your bottom line.
royalty free music for video marketing
If you market using video on social media sites, creating videos for YouTube or other video agregators is key to your success. However, professional production can cost tens of thousands of dollars, from actors to equipment, to full out production companies, editors, script writers, and more. Adding to this expense is custom music, which can run you anywhere from several hundred to several thousands for a couple minutes of music, especially if you’re looking for exclusivity. In fact, many production houses build in music licensing fees anywhere from $5000 to $20,000 depending on the project’s overall budget. All this for an online video?

You can trim the fat, thereby increasing your video’s overall effectiveness and increasing your ROI by switching to inexpensive royalty free music. Sure, it’s not exclusive, and sure, you’re not going to have Miley Cyrus’s latest twerk. However, finding something similar sounding by a professional musician in a royalty free music library will save you tens of thousands in licensing fees. If you can avoid needledrop libraries, where they charge you a fee per use, you can even make your project even more cost-effective. At productiontrax.com, you can get a professionally produced pop soundtrack for your next YouTube video for less than $50, with no needledrop fees, and no royalties to pay.

By cutting out unnecessary licensing costs, you can remove bloat from your project’s overall cost. If you could lower your marketing spend by $5000, and still get comparable results, it seems like a no-brainuh. Let’s face it, it’s the internet. No one is going to care (or even remember) that you got the exclusive rights to Twerkatwerk, 2013’s top pop smash, for your viral video. Royalty free music is a perfect substitute: it’s plenty cheaper, and sounds just as good.

My Friend – Nostalgic Folk Pop Royalty Free Production Music

This week, we’re featuring the Production Music track My Friend, ID 378834, a nostalgic folk pop cut that is great for peaceful, reflective moments in any type of multimedia project (such as the stock footage clips we paired it up with). This piece of royalty free music isn’t your typical stock music track: it’s packed with emotion and pensive thought, with gentle acoustic guitar strumming and interspersed piano melodies moving the piece forward while reflecting on all that is and was.

For demonstration purposes, we’ve combined this track with some amazing nature stock footage: clips 350535 (a large tree branch dripping from rain) and 350306 (a stately tree with autumn-colored leaves gently flowing in a fall breeze). The clips are peaceful and reflective, and show off the emotional nature of this week’s royalty free music pick.

Using Royalty Free Sound Effects to Create High Quality Location Sound

If you’ve ever filmed a scene on a windy day or outside on a busy street, you know how valuable sound effects are for recreating or even creating ambience and the audio landscape from scratch. If you’re a seasoned sound editing pro, or a beginner looking to get in on the basics, follow these three tips to create a vibrant soundtrack for your film or video using royalty free sound effects.

royalty free sound effects1) Start with variety, avoid looping. It can be tempting to put sound effects on loop. But if you need to create a soundscape of a busy intersection with lots of cars passing by, select several different cars and different “car passing by” sound effects. Why? Think about it: when you’re on the street, does the same care pass you by 30 times in 2 minutes? No, they’re all different. So find as many different drive-by sound effects as you can, and do your best not to loop the same one over and over again. You can vary timing of entrances, stagger multiple, even mess with the eq or tone of individual effects if you only have a couple to work with. This will enhance realism, and give you the most realistic sound.

2) Pick dry sound effects over affected effects. In other words, add your own reverb (echo). No two sound effects are going to have been recorded in the same space, so to make your audience believe their ears, you’ll have to tweak the reverb a bit. In a cave? Add some echo. On a windy mountain top, go as dry as you can. In a tiled room, put just enough reverb on the effect to make it sound like the noises are bouncing off the tiles. When you do this, be sure to take note of your reverb settings, and try to get a consistent sound when you’re creating sounds in the same “room”.

3) Use your ears in real life. Go out to the ocean and listen. Really listen. What do you hear on that shoreline? Is it realistic to put a barge passing by in your soundbed in a beach scene? Not likely. Listening closely to the way rooms and locations sound in real life will help you create better, more realistic sounding atmospheres. It will also get your creative juices flowing. Can you hear construction outside an office window? How about the sound of kids playing in a park — the rub of a slide, or the thud of falling to the ground? Getting a grasp on the individual elements that make up chaos is an important step in the soundtrack creation process.

Scary and Mysterious Stock Music Pick of the Week

With Halloween right around the corner, we put together a spooky little pick of the week featuring a royalty free stock music theme by Premium Trax combined with some haunting stock footage of a mountain sunrise along with a stock photo of a pile of skulls with some fancy vintage effects. We figure all that’s left is a few horror sound effects from the Productiontrax library, and you’ve got yourself a nice piece of media to scare the neighborhood children.

Scary and Mysterious Theme features deep and dark orchestral strings, an almost-cliché bell-like synth sound, big drum hits and scary sound effects. It dark, mysterious character makes it perfect for dramatic suspense movies and videos. We combined this track with stock footage clip 372369, an otherwise harmless video of a mountain sunrise, and immediately felt something sinister brewing. We recommend pairing the track with other clips of fog and shadows to achieve a similar fee.

For the stock photo, we chose a photo that’s disturbing on its own — photo ID 325152: a pile of skulls. We affected it with some aged film effects, and it added that horror picture feel right in. The beauty of this track is in its ability to creepify even the most mundane of images. We recomend taking some shots of a city street at night and affecting it the same way. You’ll see what we mean.

Royalty Free Music Pick of the Week – The Next Big Thing

This week’s royalty free music pick of the week is a stellar production music track by Michael Musco called The Next Big Thing. Featuring a light, bouncy, percussive riff and simple piano, the track adds a hip beat and begins to soar. This track is one minute in length, making it perfect for advertising, themes, and promotional videos, particularly in tech and healthcare. Trust us, it’s very 2.0.

We’ve paired this stock music track with three corporate themed stock footage clips to give you a better sense of how this track might be used in a business project. Check out the video below, and license the track and the footage for your next production.

Music ID: 348921
Footage Clips: 362175, 362211, 362227

Six Great Uses for Stock Footage

Most people know that using royalty free music can save them a lot of time and money in production. Similarly, stock footage is a great time saver, allowing producers of multimedia content to deliver their final projects on budget and on time, without sacrificing creativity and visual diversity. Here are a few ways you can use stock footage to your advantage:

1) Background projection at concerts and live events. Music and visual stimulation go hand in hand, and stock footage creates awesome background animations for large-scale projection needs. Whether it’s a small club or giant rock venue, your graphics team can enhance any production with the use of royalty free video. Think timelapse clouds, bustling urban scenes, or psychadelic sequences to accompany your next performance or speech. Stock footage allows you to create amazing live performances with moving images at a fraction of the cost of hiring out a full production crew.

stock footage
Set a futuristic sci-fi scene with a single, low cost stock footage clip.

2) Establishing location. For films and television shows requiring shots that set location, stock footage clips can go a long way in helping you to tell the where of your story. For example, inserting a stock video clip of a city highrise just before a scene can help your audience visualize that the scene takes place in a downtown office. Stock footage allows for a lot of creativity along these lines, easily affording aerial shots of cities, mountain ranges, and futuristic planetary locations. The only limit to where your next film can take place is your imagination.

3) Montages. Timelapse stock footage comes in really handy for creating montages and similar visual sequences. The fact that the video has already been edited together for you is also a huge timesaver. We like to combine montages with some royalty free music for really effective promo videos with inspiring messages.

4) Source footage for props. With a little bit of graphic artistry, you can take any clip and put it on a TV screen, computer screen, or anything else you can imagine. When a prop requires moving images, you can get a lot of utility out of simple stock footage clips.

5) Video to accompany podcasts. When you’re producing a daily or weekly audio podcast, you don’t always have time to find great images to accompany your audio. You can easily take an audio-only podcast to the realm of video podcasting with some stock footage clips. With some simple video editing software, you can mix your podcast audio with clips covering just about any topic.

News broadcasts. Have a breaking story to cover? We all know that being first with a story is everything in the news industry, and stock footage clips allow you to break the news visually faster than any other method of production, short of standing on the scene live. Inserting cool animations, historical shots, and other royalty free clips can help provide visual variety to your watchers with minimal investment of time and money.

How are you using stock footage?

3 Reasons to Use Royalty Free Stock Music In Your Film Production

The words royalty free and stock music might have a negative connotation in some filmmaking circles. But the reality is that using stock audio strategically and appropriately within your productions can have a positive impact on both your creative output and your bottom line. Here are three great reasons to use some royalty free music in your next film.stock music

1) Stock music is cheap. There we said it. Stock music is cheaper than most sources of music, whether you’re looking at custom composed tracks (which can run you several hundred to several hundred thousand dollars), library music (which carry license fees per use, per second, and based on the size of your production), or even licensing a popular song through a publisher (can we say, pricey?). Stock music requires a one time fee, usually $50 to $100 for commercial usage, and that’s it.

2) Stock music actually sounds good. It’s true. More and more professional musicians and artists are realizing the value in contributing work to the royalty free music scene — it gives them more exposure, allows them to make more money from their music, and gives them some control over their careers. That means that gone are the days when stock music sounded hoakey or cheap, so you can put asside any pre-conceived notions that stock music will make your project sound bad. You can get some really great sounding tracks that work with your visuals seamlessly and have great production value and in any style you could dream of. Combine it with some sound effects, and people will think you had custom top-of-the-line audio work in your production.

3) Royalty free music saves you time. With the help of powerful online search functions, keyword tagging, and lightboxes, you can put together a soundtrack in mere minutes without spending a dime on music supervision services or waiting for cues from a composer. And time is money. You can go from concept to final product in hours instead of weeks. Throw in some HD stock footage for good measure, and take care of some of your shot needs, as well!

5 Great Ways To Use Royalty Free Stock Music

There are thousands of ways to effectively use royalty free music in a multimedia project, each of which enhances the feel and professionalism of a production. We’ve put together a short list of five great uses for stock production music to get your creative juices flowing.

Stock Music Microphone

1) Create a Video Game Soundtrack. From first person shooters to RPG, you can use action tracks and cinematic fantasy cuts to create a new world of interaction.

2) Energize a Corporate Video or Industrial Film. Whether it’s about wine and cheese, or duct tape, royalty free music and audio can add a new layer of interest and energy to corporate videos and promotional or training material.

3) Spice up a Website with Background Music. The perfect music track, whether it’s playing via HTML 5 audio or Flash, can drastically change the user experience on any website. Just make sure you give the user an option to adjust the volume.

4) Spread the Love with E-Greeting Cards. Pick out a romantic piece of music and combine it with a cute animation, and you’ll be set for any holiday requiring cards or flowers. The right music cut will take a great greeting card to tear-producing (in a good way).

5) Add Intrigue and Drama with an Audio Book Narration Bed. A common use for stock audio is creating an additional dramatic layer beneath audiobook narrations. Music helps tell a story, and royalty free music is an affordable way to just that in your next book project.

There are ton’s of other applications out there for using music as part of a multimedia project. So let us know — how do you use royalty free music in a unique way?

Royalty Free Music and Sweet Remote Control Sports Cars

In probably one of the most exhilarating, high-energy intros ever in a YouTube how-to video, the guys at HemiStorm put royalty free music from Productiontrax.com to work to add impact, action, and punch as they show off some sweet body detailing products they design for remote control sports cars. With a product that will bring the inner nine-year-old out of any man, it’s hard to believe they would need any help in captivating our attention, but as it turns out, the hard-hitting rock stock music they selected from the Productiontrax.com music library sucks us in, complementing perfectly not only the on-screen mechanical eye candy, but also HemiStorm’s grunge-inspired urban-garage-infused corporate image.

Visit Their Website: www.hemistorm.com

Stock Music Makes Bacon Taste Better Too

Two Old Crabs are at it again, with a delicious recipe for Barbecue Bacon-Wrapped Cheeseburger Sliders. You heard me right — I said Bacon Wrapped. As if bacon wasn’t enough to catch your attention, the folks behind the video production for RecipeLion and So Many Recipes So Little Thyme used the stock music track 32 Coup by Krystal Chasin Music from Productiontrax.com to add even more spice to an already tasty dish. Used for transitions, titles, and credits, the stock music track helps move between cuts, tasks, and makes the cooking process fun and entertaining. It’s like watching Food Network, only on YouTube.

These little burgers are bursting with flavor, and are perfect for any gathering, picnic, tailgate or beach party or just a really fun backyard bbq. Just remember to invite Productiontrax to the party — we’ll supply the music.